Michigan football TE Colston Loveland signs deal with Randy Wise Automotive
Randy Wise Automotive is adding to its team. The The automotive group, which is based primarily in Genesee County, announced Friday its NIL partnership with Michigan Wolverines football sophomore tight end Colston Loveland, who’s affiliated with Valiant Management Group.
Randy Wise has now teamed up with five Michigan players, with Loveland joining sophomore defensive lineman Mason Graham, junior quarterback J.J. McCarthy, sophomore wide receiver Darrius Clemons and junior running back Tavierre Dunlap. Graham signed yesterday.
“It’s not about PR for us, as much as it’s getting these players recognition and doing something good for the community,” Chris Wise, VP of Randy Wise, told TheWolverine.com. “We have really taken the NIL aspect and aimed to go above and beyond to assist these players before, during and after their vehicle.”
“Randy Wise initially launched their first NIL partnership with J.J. McCarthy in February of 2022, and has since added 4 more NIL partnerships,” the company said in a press release. “The automotive group, based primarily in Genesee County, will team up with Loveland on various marketing and charitable ventures over the course of the next two years.
“Since the growth of their NIL partnership with Valiant, Randy Wise and Michigan football teamed up in July of 2022 to volunteer their efforts with the Boys & Girls Club of Greater Flint and United Way of Genesee County. In addition, Randy Wise has made a charitable donation to JJ’s For The Kids Foundation.”
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“With Valiant, we continue to expand the NIL program at Michigan and are excited to partner with Colston!”, said Chris Wise, Vice President of the Randy Wise Automotive Team. “We welcome him to the Randy Wise team and look forward to watching him continue to succeed at Michigan!”
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“The NIL rule change has opened up great opportunities for college athletes from all over the country. I am excited to align myself with a great family owned Michigan brand,” said Jared Wangler, Owner of Valiant Management Group.
Randy Wise Automotive is part of a dealer group with 8 locations and 13 brands founded in 1989. The Automotive Team is the largest automotive group donor to a United Way in the state of Michigan.
Loveland was named a freshman All-American by On3 in 2022. He was fifth on the team with 235 receiving yards on 16 catches with 2 touchdowns. His 2 scores came in two of the biggest games of the year, a 45-23 win over Ohio State and 43-22 victory over Purdue in the Big Ten championship game.
“It was an amazing season,” Loveland told TheWolverine.com this month. “I appreciate [Michigan’s veteran tight ends] for getting me right, and the coaches and everybody for trusting me. It was one heck of a season. It’s on to the next. A lot to work on, a lot to get better at.”
