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Wednesday thoughts: Michigan NIL momentum is finally real

Chris Balasby:Chris Balas02/14/24

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Michigan receiver Roman Wilson complained about U-M's NIL recently, but it's coming on strong. (© Junfu Han / USA TODAY NETWORK)

Michigan secured deals today with Altius Sports Management and Learfield, a big step in the right direction for Michigan’s NIL efforts. This has been in the works for a while, and though the Wolverines aren’t the pioneer here many hoped they’d be — deals with Williams Morris Endeavor, for example, fell through when they seemed “imminent” forever — it’s better late than never. 

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