NC State football star Ikem Ekwonu makes On3's Top 100 NIL values
Between his penchant for highlight-worthy pancake blocks and the trademark collection of syrup bottles for each one, left tackle Ikem Ekwonu is one of the more marketable players around NC State football.
Turns out, Ekwonu has value in his popularity.
The first ever NIL Valuation for college and high school athletes is a a revolutionary product release by On3.
Ekwonu checks in at No. 82 nationally in the On3 NIL Top 100 for college football with a NIL value of $114,000.
The leader nationally is Alabama’s Heisman Trophy-winning quarterback Bryce Young, who joins Ohio State quarterback C.J. Stroud as the lone two college football players with a NIL value in excess of $1 million. Young’s estimated value is at $1.8 million, while Stroud’s is $1.1 million.
Ekwonu had the third highest value among college football offensive linemen. Alabama’s Evan Neal was No. 59 nationally at $134,000 and Mississippi State’s Charles Cross was No. 70 at $119K.
Tops in the ACC was a one-time prime NC State football recruiting target: Clemson tight end Braden Galloway. Galloway’s value of $433,000 is seventh-best nationally and built largely on the strength of his social media following of 442,000 followers on Tik-Tok and 178,000 on Instagram.
For the high school basketball level, Pack On3 Consensus five-star guard Robert Dillingham at Donda Academy in Simi Valley, Calif., is at No. 8 nationally with a value of $156,000. He has a strong social media presence with 153K followers between Instagram, Tik-Tok and Twitter.
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About the On3 NIL Valuation
The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.
The NIL valuation is comprised of a number of dynamic data points that focus on two primary factors – an athlete’s social media presence and their level of athletic performance.
A base valuation is generated from the number of followers on each social media platform an athlete has (Instagram, Twitter, and TikTok). Each platform is weighted differently based on the number of marketing dollars that brands and advertisers typically spend on each.
For more information on how the NIL is formulated, here is a detailed rundown of how figures are tabulated to come up with the NIL Valuation and Per Post Value.
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