Nebraska basketball promotes Luca Virgilio as new General Manager
The landscape of college athletics is evolving rapidly in the new era of NIL, revenue sharing, and the transfer portal. As a result, schools have searched for new, creative ways to stay at the forefront of the times.
An increasingly common example is the hiring of a full-time general manager by programs – particularly football and men’s basketball – to handle the substantial financial aspect of roster management.
As the Nebraska basketball program enters a critical offseason of transfer portal recruiting, head coach Fred Hoiberg looks to have added a G.M. of his own.
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Luca Virgilio, previously NU’s Director of Basketball Strategies & Business Operations, is now listed as General Manager on the team’s official website.
Per his Huskers.com biography, the Huskers made the promotion official on Thursday. Hoiberg confirmed the move to HuskerOnline on Thursday morning.
Luca Virgilio is in his seventh year on the Nebraska men’s basketball staff and first as General Manager after being named to the position in May of 2025.
In his new role, Virgilio oversees and manages the composition of the roster and player acquisition, including high school and international players and transfer portal recruiting, as well as player evaluation and retention. He serves as the liaison between the coaching staff and athletic administration in the NIL space and with the 1890 Collective.
The longest-tenured Husker coaching staff member under Coach Fred Hoiberg, Virgilio is also responsible for all men’s basketball operations, overseeing budget, scheduling, and on-campus recruiting. He also serves as the primary day-to-day administrator within the basketball office, coordinating team travel and serving as a liaison to administrative units that worked with the basketball program.
