Former Notre Dame quarterback Brandon Wimbush forms NIL partnership with Irish baseball alum
A former Notre Dame football player is teaming up with a former Notre Dame baseball player to make an impact in the name, image and likeness (NIL) space.
On Thursday, NIL marketplace company MOGL and digital sports brand and apparel shop Vintage Brand announced a strategic partnership to develop and monetize the brands of college athletes. MOGL was started by Ayden Syal and former Notre Dame quarterback Brandon Wimbush, while former Notre Dame baseball player Chad Hartvigson is the co-founder of Vintage Brand.
“The Vintage Brand College Athlete Marketplace provides a turnkey platform to build and merchandise individual college athlete brands and allow fans to purchase branded merchandise,” Hartvigson said, per an official press release. “Our innovative technology platform and print-on-demand manufacturing enables college athletes to create and monetize their merchandising brands.”
College athletes will be able to use Vintage Brand’s technology to generate and develop their merchandising brands. They will then earn money on the sales of their products from their e-commerce store.
“The combination of Vintage Brand’s branding and e-commerce expertise, along with MOGL’s compliant NIL marketplace, forms a best-in-class solution for college athletes to develop and monetize their brand,” said Michelle Young, co-founder of Vintage Brand.
More about MOGL, Vintage Brand
In 2016, Syal and Wimbush teamed up and jumped into the NIL space with a greater purpose in mind. They aim to provide opportunities for all athletes to take advantage of their name, image and likeness, but they also take a more local approach. The company donates proceeds to underserved communities near large collegiate athletic programs as a way to ensure these youths have access to high-quality athletic opportunities.
The company has gained recognition from numerous media companies and publications across the nation, including CNBC, Forbes, Business Insider and ESPN.
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Syal and Wimbush were classmates and graduated from Notre Dame’s Mendoza College of Business. Wimbush played football for the Irish for four years, including as the starter in 2017. In total while in South Bend, the New Jersey native threw for 2,606 yards with 20 passing touchdowns, 16 rushing touchdowns and 12 interceptions.
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Vintage brand is an apparel company seeking to recognize unique times in sports history and spark a feeling of nostalgia for the dedicated fan. They sell various types of memorabilia, including clothing, kitchenware, art and more.
“The company has curated and digitally restored over 25,000 authentic vintage works of art, weaving together more than a century of American sports memories and connecting fans to the history of their favorite teams,” the press release said.
The company was founded in 2017 and sells memorabilia related to college athletics as well as professional baseball, basketball and football teams.
Hartvigson is also a graduate of Mendoza and played for the Irish baseball team from 1990-1991. In that timespan, Notre Dame went 91-28 and won two Midwestern Collegiate Conference championships.
