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Newsstand: Notre Dame launches new initiative to support Fighting Irish student-athletes

Singer headshotby:Mike Singer•09/24/24•

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Pete Bevacqua
Notre Dame athletic director Pete Bevacqua. (Blue & Gold)

On Monday morning, Notre Dame announced the launch of RALLY, a collective and lifestyle agency for the next iteration of collegiate athletics dedicated to creating meaningful and market-based name, image and likeness (NIL) opportunities for Notre Dame student-athletes. 

“We couldn’t be more excited for the creation of RALLY, a new collective formed to create commercial name, image and likeness opportunities for our Notre Dame student-athletes,” said University of Notre Dame Vice President and James E. Rohr Director of Athletics Pete Bevacqua in a statement. “As we navigate the new landscape of college athletics, our collaboration with RALLY will set our student-athletes and athletics programs up for success for years to come.”

RALLY, led by Board of Directors chairman Jack Shields and board members Gayla Compton, Jordan Cornette, Matt Moroun, Kevin O’Connor and Hannah Storm, will develop RALLY into an NIL agency for Notre Dame athletics focused on sales and marketing, business operations and unique experiences, according to school’s press release.

“As we enter a new era of college sports, I’m pleased to support our student-athletes and allow them to benefit in ways that were never thought possible,” Shields said. “Notre Dame is one of the most iconic brands in American sports and every one of our student-athletes is proud to wear the blue and gold every gameday. I couldn’t be more excited to work with my fellow board members, the Notre Dame alumni around the world and our subway alumni globally to bring this new agency model to life.”

Fighting Irish fans can learn more about Rally at its website here.

Notre Dame tweets of the day

Quote of the day

“RALLY is our new NIL collective agency. In-house and was just unveiled today. It’s great because it works as an agency for our student athletes and it’s going to be a great way for as college athletics continue to change it puts our student-athletes at a great advantage in terms of being able to capitalize off their NIL. So, it gives our fans opportunities to engage and reach out to our players, our student-athletes directly. I think it’s going to be something very beneficial for our athletic department. “

— Irish head coach Marcus Freeman on the significance of the new ‘RALLY’ collective

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