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Newsstand: Notre Dame AD Jack Swarbrick remarks on Irish football independence

IMG_9992by:Tyler Horka12/07/23

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Jack Swarbrick
Former Notre Dame athletics director Jack Swarbrick. (Tribune Photo/Robert Franklin/USA TODAY NETWORK)

College football is more about money, money, money with each passing day. It’s why USC and UCLA competing in the Midwest-driven Big Ten and Stanford and Cal joining the Atlantic Coast Conference beginning in 2024 somehow makes sense, on both fronts.

But monetary value is not the only value that matters, even in this era. Notre Dame director of athletics Jack Swarbrick made that clear at the Sports Business Journal Intercollegiate Forum in Las Vegas on Wednesday.

Swarbrick beat the drum of Fighting Irish’s football’s independence.

“We don’t do it because it’s financially advantageous or competitively advantageous; we do it because of the value to the university,” Swarbrick said according to FOX Sports’ Bryan Fischer.

The Irish survived the most recent round of conference realignment and remained independent thanks in large part to a lucrative TV rights extension with NBC inked in November. The Irish are the only program in the country that receives most of its TV money through a one-on-one partnership with an outlet like NBC. Just as Swarbrick said, and as head coach Marcus Freeman recently said, there is value in that.

Notre Dame tweets of the day

Irish supporting Irish. You love to see it.

The Irish are getting a difference-making wide receiver in FIU’s Kris Mitchell.

Here’s Irish left tackle with 2023 Lombardi Award winner Laiatu Latu of UCLA.

Quote of the day

“For a team that doesn’t see the game or understand it defensively yet, we’re really guarding. And that’s just purely effort right now. It’s just purely effort. We’ll keep getting better at recognizing situations, recognizing plays.”

Irish men’s basketball coach Micah Shrewsberry

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Instant observations: Notre Dame women’s basketball rolls Lafayette

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