How a relationship between Notre Dame OL, Mission BBQ extends beyond a typical NIL deal: ‘Everything's bigger than us’

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On3 image — The Notre Dame offensive line met with veterans from the region at the local Mission BBQ on April 27. (Photo: Tosh Baker/@tdbakes)

As the one-year anniversary of name, image and likeness (NIL) rule changes just passed on July 1, the landscape has evolved in near-unimaginable ways. Multi-million dollar deals pepper the news. Rumors of "pay for play" situations arise daily. If you're not ahead, you're behind. The Notre Dame offensive linemen have taken a bit of a different approach to capitalizing on their football fame.