OU athletics makes $2.6 million in 2024, most since 2018
The OU athletic department recorded its highest revenue in school history for its 20th consecutive year in 2024.
According to documents obtained by SoonerScoop, Oklahoma totaled $208,829,776 in total operating revenue last year. With total operating expenses of $206,189,277, the athletic department had a profit of approximately $2.6 million, which is the highest since 2018.
These numbers are from OU’s final year in the Big 12 from July 1, 2023, through June 30, 2024. The Sooners only received $29,189,615 in media rights, which is expected to increase in future years in the SEC. OU and Texas received just a $27.5 million partial share from the conference this year but will make $52 million-plus in 2026.
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However, Oklahoma’s main source of revenue came from contributions. OU received a little over $73 million in contributions — a $13 million increase from 2023. Those contributions do not include money given to OU’s current or past collectives for NIL, which was approximately between $14-16 million. Of that $73 million, $43 million was given directly to football, which was down from $47 million in 2023. Football ticket sales were also down for the 2024 fiscal year (2023 football season), at $40,970,310. It was $42.9 million for 2023 (2022 football season).
Maybe one of the most interesting numbers in the report was the football program’s recruiting expenses. The Sooners spent $3,856,295 on recruiting in 2024, which is approximately $400,000 more than in 2023. That $3.8 million would rank in the top five in the SEC but resulted in a No. 16-ranked class.
Numbers to know
- Total revenue: $208,829,776
- Total expenses: $206,189,277
- Total contributions: $73,187,191
- Football recruiting expenses: $3,856,295
- Football coaching salaries: $17,190,481
- Football operating revenue: $131,666,240
- Football operating expenses: $60,534,764
- Football ticket sales: $40,970,310 (down $2 million)
- Men’s bballl ticket sales: $2,069,550 (down $2.4 million)
- Softball ticket sales: $2,658,749 (up $1.2 million)
