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Grove Collective announces 'Day of Giving,' Kiffin and other Ole Miss coaches to be interviewed

Ben Garrettby:Ben Garrett•08/10/23•

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Grove Collective

STAFF AND WIRE | In continuing the successful growth of The Grove Collective, the organization is announcing a day of giving on August 21. 

Grove Collection Day will include a live show on Ole Miss Athletics’ official website with various Rebel coaches encouraging the Ole Miss family to support the Collective.

The Grove Collection Day broadcast will begin at 11 a.m. CT on olemisssports.com. Hosted by the “Voice of the Rebels” David Kellum and Grove Collective Executive Director Walker Jones, the live stream will feature interviews with Lane Kiffin and other Ole Miss head coaches along with social media messages from Rebel student-athletes and others stressing the importance of NIL support.

The official collective of Ole Miss Athletics, The Grove Collective has experienced remarkable growth since its launch in early 2022. More than 150 Rebel student-athletes, spanning every Ole Miss team, receive support from the Collective and its more than 4,500 active monthly subscribers.

The organization boasts over 50 corporate sponsors, helping The Grove Collective raise more than $10 million in the last year.

“Their school has really gotten behind Walker and his team,” a source told On3. “They run a buttoned up operation. When their name comes up, you know you’re going up against a legit collective. They’re organized. They know what they have to work with, and they’re smart about it.”

The Top 10 Collectives according to On3:

1. Spyre Sports Group (Tennessee)
2. 12th Man+ Fund (Texas A&M)
3. Division St. (Oregon)
4. Texas One Fund (Texas)
5. John Ruiz / Canes Connection (Miami)
6. The Battle’s End (Florida State)
7. House of Victory (Southern California)
8. OneArkansasNIL (Arkansas)
9. The Grove Collective (Ole Miss)
10. Country Roads Trust (West Virginia)

“My job is to be as competitive as possible so the student-athlete reverts back to those other (more traditional recruiting) factors on their decision,” Jones told The Ole Miss Spirit last month. “We have so many other great things to sell, we’re going to win more times than not if we can give (portal targets) the peace of mind knowing we pay very competitively, we’re very fair, we have great resources we put around our student-athletes (and) we’re going to protect their well-being.”

In conduction with Grove Collective Day, the City of Oxford and Mayor Robyn Tannehill are calling on local businesses to join The Grove Collective Business Coalition by donating a percentage of their profits to The Grove Collective for the week of August 21-28. Businesses can email [email protected] or call (662) 816-2689. 

To join The Grove Collective or for more information, visit thegrovecollective.com.

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