Ole Miss tabs McLaughlin as leading strategist and cap manager with revenue sharing coming

Revenue sharing is coming to Ole Miss and the rest of college football in the 2025-26 academic year. 

The model is part of a settlement in the court case between the House v. NCAA and allows schools to share athletic department revenue with athletes. Each school could begin sharing between $20 million and $30 million in revenue with players as early as July 1, 2025.

The cap is based on about 22 percent of the school’s athletic department revenue. Schools can distribute the money however they want. Athletes will continue to receive money from NIL (name, image and likeness).

Ole Miss announced Wednesday senior administrator Matt McLaughlin has a new title to prepare for the change. McLaughlin is Ole Miss’ first Senior Associate A.D. for Strategy and Cap Management. 

“The scope of NIL, revenue sharing and the overall financial status of student-athletes is being transformed in real time,” Ole Miss athletics director Keith Carter said in a statement. “It was imperative that we put devoted personnel in place to provide guidance in this area. 

“Over the past several years, Matt has taken great initiative in keeping Ole Miss at the forefront of not only understanding these industry trends but strategizing on how to capitalize on new opportunities. Our program’s remarkable success in NIL in recent years is due in part to Matt’s counsel, and in this new targeted role, we look forward to seeing him successfully collaborate with our coaches, the Grove Collective, OMAF and other constituents to advance our department’s planning of student-athlete financial support.”

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Ole Miss Creates Leadership Role For Student-Athlete NIL, Revenue Sharing with Matt McLaughlin shifting from his senior administrative role with the Ole Miss Athletics Foundation to a new title of Senior Associate A.D. for Strategy and Cap Management.#HottyToddy

— Ole Miss Athletics (@OleMissSports) January 22, 2025

McLaughlin will have a number of responsibilities in his new position. 

He’ll help drive the financial vision for student-athlete recruitment, retention and Name, Image, and Likeness, including fostering brand partnerships to optimize NIL opportunities. He’ll also work in coordination with Rebel coaching staffs to develop and implement revenue-sharing models and scholarship allocations, while driving fundraising efforts, engaging donors and coordinating cross-functional collaborations.

McLaughlin is in his 13th year at the university and has served as a major gifts officer for the Ole Miss Athletics Foundation since 2012. He spent the past two years as the Associate A.D. for Development/ Chief Development Officer.

“I would like to thank Keith for this opportunity and am excited to continue working with such a dynamic team,” McLaughlin said. “The alignment between the university, Ole Miss Athletics, OMAF, the Grove Collective and the most passionate fan base in America is the secret to our success, and it has never been stronger.

“Oxford is a special place, and Ole Miss is blessed with tremendous leadership.”

“It is an ideal destination for any student athlete, coach or staff member. My goal is to continue finding innovative ways for Ole Miss to compete at the highest level through the evolving collegiate landscape.”

McLaughlin has been responsible for advancing fundraising efforts through philanthropic major gifts to the Vaught Society and Champions. Now. campaign, amongst other revenue generation initiatives throughout his tenure. 

The last three years McLaughlin has also worked closely with the athletics department and Grove Collective. His duties included helping the organization establish itself as one of the most prominent collectives in college athletics. McLaughlin in his career has secured the second- and third-largest gifts in OMAF history. He landed naming commitments for The Sandy and John Black Pavilion at Ole Miss, as well as the new football weight room at the Olivia and Archie Manning Athletics Performance Center.