Step Up, Ole Miss: The Grove Collective announces March to Victory Bracket Challenge

The Grove Collective, in coordination with Ole Miss Athletics, the Ole Miss Athletics Foundation and the Ole Miss Alumni Association is excited to announce the March to Victory Bracket Challenge, powered by Realtree.

The month-long giving initiative features Rebel Nation competing in a 16-region, bracket-style tournament to determine which area of the country raises the most money in support of Ole Miss student-athletes.

The overall goal of the March to Victory Bracket Challenge is to raise $10 million and surpass 10,000 Grove Collective members by the end of March.

To join the March to Victory, please visit TheGroveCollective.com/MarchToVictory. 

“The March To Victory initiative underscores the immense power that comes from the shared efforts of the entire Ole Miss community,” said Walker Jones, Executive Director of The Grove Collective. “This unprecedented level of collaboration and alignment between our university stakeholders and The Grove Collective enables Ole Miss and our athletes to continue to lead at the forefront of name, image and likeness. We challenge all of our national alumni, fans and students to activate your region in this first-of-its-kind fundraising campaign that will help us continue the momentum and upward trajectory of our great university.”

“We can’t wait to get this new campaign underway and celebrate the spirit of March Madness in a fun and innovative way,” said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. “We are grateful for the unyielding support of The Grove Collective, and we know the Ole Miss family will step up and contribute in a big way for this creative initiative.”

The first round will establish the 16 seeds before the top eight regions advance to a bracket-style format for the remainder of the challenge. The March to Victory Bracket Challenge rounds are set for the following dates:

• Seeding Round – March 4 through March 18
• Elite 8 Round – March 19 through March 25
• Final 4 Round – March 26  through April 1
• Championship Round – April 2 through April 8

Fans are encouraged to follow the links below and make contributions into their regions, which will be updated daily. There will be bonuses for the region that adds the most new members, along with giveaways for those who contribute throughout the entirety of the competition.

The winning region and host city will win an exclusive event with Ole Miss football head coach Lane Kiffin and other special guests. The winning region will also be presented with a championship belt, amongst other special gifts, for winning the first annual March to Victory Bracket Challenge.

In addition to a number of prizes, the winning region will have the opportunity to vote on a charity of choice to support in their area. Kiffin and Grove Collective athletes will host an event at the selected charity, giving back to the greater community of the winning region.

The official collective of Ole Miss Athletics, The Grove Collective, has experienced remarkable growth since its launch in early 2022 and is ranked among the industry’s top 10 collectives. More than 200 Rebel student-athletes, spanning every Ole Miss team, receive support from the Collective and its more than 5,500 active monthly subscribers. The organization boasts over 60 corporate sponsors, helping The Grove Collective raise more than $10 million in the last year.