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New NIL fundraising initiatives for Penn State athletes include Beaver Stadium 50/50, State Light partnership: Newsstand

Greg Pickelby:Greg Pickel10/13/23

GregPickel

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Penn State collective Happy Valley United and New Trail Brewing have formed a partnership. (Courtesy Happy Valley United)

Penn State news, notes, and updates for Oct. 13 include new name, image, and likeness fundraising initiatives for Lions athletes and more.

It’s time to dive into Friday’s top tweets and headlines about the Nittany Lions and college athletics.

Penn State tweets of the day

We start with a pair of new name, image, and likeness initiatives powered by two different partnerships formed by Penn State collective Happy Valley United. The first is a 50/50 drawing, via a partnership with the Jordan Hill Foundation. It will be at home football, basketball, and men’s hockey games moving forward. It is not immediately clear how the two organizations will split their side of the proceeds. Fans can buy 50/50 tickets at Saturday’s UMass game at all information booths, at suite and the Mount Nittany Club level, and around the upper and lower concourses.

The other new deal sees HVU partner with New Trail Brewing. The company will donate $1.50 to HVU for every case of State Light that is sold moving forward.

State Light is brewed for fans of college athletics and beer,” Mike LaRosa, New Trail Owner and Director of Brewing Operations, said in a new release. “Our State Light is perfect for taking you through tailgate and right into the stadium, watching a game at a bar or sharing with friends at your watch party. We’ve developed the perfect balance in this 4.2% abv, 105 calorie light lager.

Top 10

  1. 1

    Elko pokes at Kiffin

    A&M coach jokes over kick times

  2. 2

    Dan Lanning

    Oregon coach getting NFL buzz

  3. 3

    UK upsets Duke

    Mark Pope leads Kentucky to first Champions Classic win since 2019

    Trending
  4. 4

    5-star flip

    Ole Miss flips Alabama WR commit Caleb Cunningham

    Hot
  5. 5

    Second CFP Top 25

    Newest CFP rankings are out

View All

The release adds: Find a bar, distributor or restaurant near you that carries State Light by going to “Beer Finder” on New Trail’s website and selecting State Light as your specific beer — https://newtrailbrewing.com/beer-finder/ 

Headlines of the day

How Penn State coach Ja’Juan Seider balances Nick Singleton, Kaytron Allen in the age of NIL: McGonigal, PennLive

Three notable 2025 prospects set to attend Penn State’s game against UMass Saturday: Snyder, BWI

Penn State Vs. UMass Preview, Predictions: Wogenrich, SI

Penn State frosh running backs show big-picture potential: Bauer, BWI

Wallace Return Could Come at Exactly the Right Time: Jones, Statecollege.com

Penn State bowl projections: Pickel, BWI

UMass football heads back on the road to No. 6 Penn State: Massachusetts Daily Collegian

Quote of the day

“We’ve been pleased with both of them, really have, both mentally and physically. In terms of football IQ, in terms of their instincts and vision, they’ve shown that. Their ability to pass pro, they’ve shown that they’ll be tough and stick their faces in there. The Sunday night scrimmages have been good. 

“So, I think both of those guys, if they’re willing to do the things off the field, specifically in the weight room and nutrition and things like that, then I think they both have a chance to have bright futures.”

–PSU coach James Franklin on freshmen running back London Montgomery and Cam Wallace.

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