Penn State back Nick Singleton enters multi-year endorsement deal with West Shore Home
Penn State football running back Nick Singleton has yet to take a snap with the Nittany Lions. However, he has already lined up a major name, image, and likeness deal.
West Shore Home announced on Thursday night that it has agreed to a “multi-year endorsement deal” with Singleton, who enrolled with the Nittany Lions in January. The former Shillington, Pa., Governor Mifflin standout was a five-star recruit before arriving at Penn State and was named the Gatorade 2021-22 National High School Football Player of the Year.
More on Singleton’s new NIL deal
“We are thrilled to partner with Nick Singleton. As an athlete and role model, he embodies many of our core values at West Shore Home. He excels not only on the football field, but academically and in the community,” West Shore Home CEO B.J. Werzyn said in a released statement.
“As a Penn State alumnus, I’m proud that Nick is representing the Nittany Lions and that West Shore Home is part of his college journey.”
The financial terms of the deal were not disclosed. That’s hardly uncommon with NIL deals, however.
Singleton was the nation’s No. 27 player in the Class of 2022 per the On3 Consensus rankings. His On3 NIL valuation currently sits at $45,000. But, it is likely to rise as he gets closer to seeing the field for Penn State this fall.
“I’m honored to not only be a part of the Nittany Lion nation, but a teammate of West Shore Home,” Singleton said in a released statement. “So many of the company’s core values embody what I strive for each day.
“This includes being an exceptional teammate, being great at whatever we do and getting better every single day. As a Pennsylvania native, I am thrilled to partner with a company from my home state and I look forward starting the season.”
“West Shore Home specializes in fast, convenient home remodeling services. The brand’s marketing messages “Don’t Blink” and “Fast is Better” represent the speed and efficiency of its entire remodeling process. Much like Nick Singleton is recognized for his speed on the field, West Shore Home is known for its own speed with its easy one-day remodeling services, making the partnership a perfect fit.”
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NIL continues to be a focus at Penn State
Singleton is the latest Penn State player to enter into a NIL agreement. But, he will hardly be the last.
As fans know, it is the hottest topic in college football right now. Penn State coach James Franklin brought it up numerous times Wednesday.
“If we want to compete with the schools that [the media writes] articles about us competing with, why wouldn’t our number be the same?” Franklin asked. “I guess, explain that. At some point, can we do this where we flip it around and I can ask questions?
“If School X has a number and we’re supposed to be competing with (them), why would our number be different?”
Again, it’s unclear what Singleton is earning from this multi-year deal. In fact, the same goes for almost every member of the Penn State roster who may or may not make their deals public.
Quarterback Sean Clifford told ESPN earlier this year that he made $100,000 in NIL deals last year. But, his experiences while making that money caused him to launch a NIL agency called Limitless NIL.
All told, the specific dollar amount, while consequential to the player and his family, in the long run, is important. But, the idea that such deals are out there for Penn State players is the main takeaway as Singleton and others look for ways to maximize their experience in State College on and off the field, and also with their bank accounts.
