Boilermaker Alliance-GoldandBlack.com announce partnership
The Boilermaker Alliance is taking fans’ passion for Purdue athletics to another level by partnering with GoldandBlack.com to provide a new subscription model that will provide never before seen behind-the-scenes access.
The new membership model will feature five tiers of subscription, ranging from the Starters Club for $25 per month to the Founders Club, an exclusive club for members who make significant commitments to the Alliance.
Subscribers to this new membership model will receive a GoldandBlack.com premium membership and access to additional exclusive content produced by GoldandBlack.com. The exclusive content will emphasize Matt Painter’s men’s basketball team, Ryan Walters’ football squad, Dave Shondell’s volleyball unit and Katie Gearlds’ women’s hoops club.
“We are excited to begin this collaboration with the Boilermaker Alliance,” said Alan Karpick, GoldandBlack.com president. “GoldandBlack.com is committed to bringing the best content to our subscribers and all Purdue fans.
“Our partnership with BA is going to help us achieve that goal. We look forward to taking that behind-the-scenes access to new levels and are eager to get started.”
In addition to unique content, subscribers also will have access to an exclusive BA message board powered by GoldandBlack.com that will house the content and exclusive messaging from the BA.
“It’s a new day in college athletics with NIL and organizations like the Boilermaker Alliance”, said Shannon Terry, CEO of GoldandBlack.com’s partner On3.com. “We are thrilled to join forces with Purdue’s collective to provide economic opportunities for student-athletes and opportunities to make a difference in their communities.”
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Among the upcoming exclusive football content for the 2023 season:
• “Last word with Ryan Walters,” a weekly pre-game discussion with the Purdue head coach to discuss the upcoming game
• “Coordinator’s Corner,” a sit-down with Purdue coaches to gain insight on specific aspects of the game
• “100 yard walk,” a discussion on Purdue football topics while walking 100 yards of Ross-Ade Stadium
Launched in June 2022, the Boilermaker Alliance is Purdue’s Name, Image and Likeness collective that empowers Purdue student-athletes to become “champions in their sport and champions in their communities” as intercollegiate athletics advances further into the NIL era.
“We are convinced that combining our access with the quality of GoldandBlack.com’s content will yield a product that Purdue fans will truly enjoy,” said Mark Carney, Chair of the Boilermaker Alliance Board of Directors. “Most importantly, the proceeds from our membership subscriptions will allow us to supplement our existing charitable mission programs with a recurring fee income program to help Purdue athletics compete.”
For more information on how to subscribe to this exciting new venture, go to: boilermakeralliance.com/join-the-alliance.
