Marcus Lattimore: How Shane Beamer has brought excitement back inside of the building
Last week at SEC Media Days, Shane Beamer didn’t shy away from sharing how the culture inside of South Carolina’s program has changed within a year.
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“I want this to be a program that when our players wake up each morning, they look forward to coming into our football facility each day,” said Beamer. “I don’t know if that was always the case before I got there. They do now.”
On the newest episode of the podcast series “BLEAV in South Carolina” with me, Marcus Lattimore, and Nick Klos on the BLEAV Network, Lattimore responded to that quote.
“Was it a shot? No, it wasn’t a shot. It’s just a fact,” said Lattimore, who worked on Will Muschamp’s staff from 2018-20 as the Director of Player Development. “I think everybody on that staff would tell you the same thing. It was just the fact of reality. The building was cold. Nobody wanted to enter the building. Now, they enjoy being inside the Cyndi and Kenneth Long Family Football Operations Center. It’s just a fact. Coach Beamer isn’t the type of guy that would backstab anybody or say anything off the wall or just for a headline. That’s just not his character. He’s just speaking the reality and I appreciate that.”
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Dating back to last season, USC players often described that you could feel the “love” in the building. That love quickly turned a program that won six games in the two previous years into a seven-win team in Beamer’s first season with South Carolina.
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“There had to be a change or we would win two games again. It’s like walking into a house and you know it has potential but it needs a fresh coat of paint. You want to put a fresh coat of paint on it and move some things around and put some new fortunate in there. It’s just the reality of college football… Coach Beamer understands, yes this is a business. We are in the business of winning. However, this is also life. In life, you can play a little but. You don’t always have to be serious. It doesn’t always have to be militaristic, which it was at times.”
