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South Carolina football coach Shane Beamer takes strong stance on NIL, revenue sharing, NCAA clearinghouse

by:Kevin Miller•07/17/25•

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Kevin Jairaj-Imagn Images

South Carolina football coach Shane Beamer spoke this week at SEC Media Days. Along with several questions about his team (You can read his responses here), the Gamecock boss was asked about his stance on the current situation in college athletics regarding NIL collectives, revenue sharing, the recently passed House Settlement, the new NCAA clearinghouse arm known as the College Sports Commission, and the current legal negotiations surrounding it all. Beamer made it clear what he hopes to see moving forward.

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“[I want to see] that what we say is going to happen and what we say is going to be enforced, is going to happen and be enforced. Because, for all the talk out there about new stuff and this and that, if there’s no teeth to it, it doesn’t matter. It’s just going to continue to be [the same],” he said.

Behind-the-scenes reporting in recent months has indicated that some programs have been working to circumvent the new guidelines. A handful of teams are encouraging players to opt out of revenue-sharing opportunities in favor of NIL deals. Based on early returns, those deals may or may not be approved by the new CSC.

General observation also backs up those reports. Loose promises and lack of consequences for them indicate that the “wild, wild west” recruiting landscape might not be changing. Beamer argues that rule establishment and rule enforcement have to happen to regulate the sport.

“I was in DC earlier this year talking about the need for national legislation, so I’ve been talking a lot about this,” he said. “But [we need] something uniform that has some teeth to it, where it is what it is supposed to be. And if somebody is not doing what they’re supposed to be doing, it’s going to be enforced, and there’s going to be repercussions.” During his time before Congress in March, Beamer expressed a desire for Republicans and Democrats to come together. A “bi-partisan” effort, he said, is needed to protect both student-athletes and schools.

At SEC Media Days, Southeastern Conference Commissioner Greg Sankey also spoke. The commissioner said it was “hard to predict” how things might shake out with the CSC, revenue sharing, and NIL. Beamer, though, would like to see the process play out (and grow with additional guidelines) before giving up on it. The fifth-year South Carolina coach said, “What has been implemented with rev-share and the clearinghouse and all that–I see other conferences talking about the negatives about it already. Let’s give this thing time to work and develop to see what it is before all of a sudden saying, ‘It’s not going to work’ and this and that.”

With some new legislation and a commitment to rule enforcement, Beamer is hopeful things can work out well. “If you have that, and you’re not trying to take anything away from the players, let’s just let this thing be what it is supposed to be and just see what happens,” he said.

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