Brandon Harris’ Extension: Cementing the Critical Role of a General Manager in College Football
Texas’ Brandon Harris’ extension as General Manager highlights just how critical this role has become in today’s college football landscape, reports Charlie Williams today.
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The responsibilities of a GM go far beyond roster management—they include navigating the increasingly complex NIL structure, handling negotiations with agents advocating for their clients, managing player egos, and serving as a key intermediary between players, staff, and coaches. It’s a role that requires exceptional people skills, strategic thinking, and the ability to balance the off-field dynamics that can directly impact on-field success.
The GM role is becoming indispensable across college football, with more programs recognizing its importance and investing heavily in it. Schools that aim to be competitive in this new era are prioritizing this position to alleviate the growing administrative and negotiation pressures on coaches, allowing them to focus on what they do best—coaching and developing players. Harris’ ability to excel in these tasks has been pivotal to Texas’ success, particularly during their playoff run, as he was instrumental in retaining top talent and fostering continuity within the program.
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UT’s commitment to Harris not only strengthens the foundation of the team but also reflects a broader trend in college football. As programs adapt to the evolving landscape, the GM role will continue to grow in prominence, setting the standard for how teams balance operational excellence with on-field performance.
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