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Inside the Program: Texas' Strategy Amid SEC Shifts and NIL Chaos

Eric Nahlinby:Eric Nahlin•05/23/25
Texas HC Steve Sarkisian
Sara Diggins | American-Statesman | USA TODAY NETWORK via Imagn Images

Texas is navigating college football’s most volatile era with a clear strategy for long-term dominance. From looming SEC scheduling changes to the tangled mess of NIL, here’s how Texas plans to lead through the chaos.

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Joe and Eric talk about the upcoming House settlement and how it’s likely to be met with approval by Judge Claudia Wilken. The settlement will force athletic departments to totally rethink how they operate, and make them determine which sports deserve much of the “publicity rights” money. A brief discussion about how the reported $22 million is divvied up follows, and the subject ends with Texas being in a good position and in favor of players getting paid.

However, paying those players will look different and it also won’t cost $35-40 million to field a football team. Eric and Joe go over why a recent report with that figure missed a significant amount of details.

SEC spring meetings are next week, and the two go over likely topics to be deliberated on in Destin. Finally, the two poke a little fun at Ohio State before explaining the dates the team has on its calendar. The report date for summer conditioning is in a few weeks, and that’ll lead to 7-on-7 that informs how players will perform in the upcoming season.

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