ITYT: Deep Dive - How Spring Football and Transfers Are Changing, Texas’ CFB Ratings Dominance
Spring football practices are evolving, the transfer portal is consolidating into one window, and Texas is dominating college football TV ratings. In this deep dive, we break down how these changes are shaping the future of the sport.
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Transfer Portal Chaos – Coaches advocate for a single, limited transfer portal window, but legal rulings allow players to transfer anytime, leading to an unpredictable and chaotic recruitment landscape.
The Reality of NIL & Free Agency – The combination of Name, Image, and Likeness (NIL) deals and unrestricted transfers has effectively turned college football into a semi-pro league.
Coaches’ Hypocrisy on Transfers – While coaches complain about unlimited player movement, they actively recruit players outside designated windows when it benefits their teams.
Spring Games Disappearing? – Some schools are considering canceling traditional spring games in favor of private OTA-style workouts to prevent player scouting and poaching.
Extended College Season Impact – Texas played 16 games in the past season, similar to an NFL schedule. This strains player recovery, leading programs to rethink their spring training structure.
Texas CFB Ratings Dominance – Texas appeared in 5 of the top 17 most-watched regular-season college football games, reinforcing its immense media value and national appeal.
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Big 12’s Declining Viewership – Without Texas, the Big 12 failed to produce any of the top 20 most-watched games, highlighting its decreasing relevance in college football media deals.
SEC & Big Ten Market Strength – SEC games dominated TV ratings, with 62 of the top 98 matchups. The Big Ten had strong top teams but struggled with viewership depth.
Media Misconceptions – Claims that SMU and TCU deliver major TV markets are false; Texas and Texas A&M remain the only major television draws in the state.
The Power of Texas Football – Even in down years, Texas ranks among the most-watched teams, confirming its role as the crown jewel in college football realignment.
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