Rhoback becomes the official apparel sponsor of Quinn Ewers as the Texas QB joins the Rhoback U program
Texas quarterback Quinn Ewers is no stranger to NIL deals and his latest agreement is one of his biggest yet. Ewers has agreed to a partnership with Rhoback as part of the apparel company’s “Rhoback U” campaign and will be one of the most prominent faces associated with the rapidly-growing apparel company.
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“I am incredibly excited to be working with Rhoback as my official apparel sponsor and to become a leading face of their Rhoback U program,” Ewers said in a statement. “It’s exciting to see their presence really take off within the college athletics community. Their products are the most comfortable I have worn, and it’s been such a fun experience being able to create some awesome content with their team. I’m a big fan of their involvement in the Texas community and I’m pumped to be a part of Team Rhoback and Rhoback U this season.”
Ewers has an On3 NIL Valuation of $1.7 million, which places him fifth among college football athletes and in the NIL 100, respectively.
On3 NIL Valuation is the industry’s leading index that sets high school and college athletes’ projected annual value (PAV) by combining Roster Value and NIL. A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate for an Athlete by measuring two categories: Roster Value and NIL.
Ewers will earn a portion of net sales from new customers who use Ewers’ player-specific discount link.
The deal also involved the release of an officially licensed Texas Longhorns collection from Rhoback.
“We are excited to join Quinn Ewers team as his official apparel sponsor,” Rhoback said in a statement. “The Heisman candidate and new face of Rhoback U will lead the program this Fall and help set a new standard for what it means to be a premier collegiate athlete. Quinn’s leadership, demeanor, and love for the game immediately stood out to us. Quinn’s qualities will make a big appearance within our Earn It campaign this Fall and we couldn’t be more excited to introduce them to the Rhoback community. Quinn’s talent and personality will help us showcase new trendsetting content, and we can’t wait to share. Quinn will also help unveil our licensed Texas collection. We are proud to be a part of Quinn’s team as he guides the Rhoback U program to the next level.”
Last year, Ewers started 12 games for the Longhorns and was 272-for-394 for 3479 yards and 22 touchdowns over six interceptions. He also rushed for five scores and ended up the MVP of the Big 12 Championship. He was named the No. 6 player in the SEC by On3 on Monday.
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In addition to off-field successes Ewers is looking for another strong season leading the Longhorns offense on the field as the Longhorns enter the Southeastern Conference and look to make the 12-team version of the College Football Playoff.
