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Texas athletics totaled $331.9 million in revenue in FY 2024 thanks to the most profitable football program in the SEC

Joe Cookby:Joe Cook•05/06/25•

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John Gutierrez/Special to American-Statesman / USA TODAY NETWORK

According to data compiled by the Knight-Newhouse College Athletics Database and AL.com, the Texas Longhorns athletic department brought in a whopping $331,905,866 in revenue during the 2024 fiscal year while spending $327,782,612 for its 21 sports and 558 student athletes.

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Texas spent $65,770,599 on football in FY ’24, with $22,900,116 of that going to coaching salaries. But that was no problem for the Longhorns as UT football recorded a whopping $204,731,959 in football program revenue. No other SEC team eclipsed $150 million in revenue.

As a result, the Longhorn football program had a $138,961,360 surplus in FY ’24.

Football spending has increased by over $20 million since the 2019 season when it was just over $43 million.

How did Texas spend $327,782,612 across its athletic department in FY ’24? According to Knight-Newhouse data…

  • $5.22 million went to student athlete meals
  • $2.76 million was listed as “excess transfers back, or “positive net revenues generated by athletics and transferred to the institution for non-athletics purposes
  • $7.23 million in total coaching severance. Texas had to dismiss baseball head coach David Pierce in 2024
  • $25.3 million in “other expenses” like equipment, marketing, spirit groups, and other miscellaneous items
  • $1.9 million in medical expenses
  • $4.67 million in competition guarantees
  • $5.78 million in recruiting
  • $39.96 million in game expenses and travel
  • $127.31 million in facilities, debt service, and equipment
  • $48.64 million in coaches compensation
  • $42.89 million in non-coaching athletics staff compensation
  • $16.13 million in athletic student aid

And revenues in FY ’24?

  • $22.77 million from “other revenue,” or things like programs, camps, concessions, parking, athletics restricted endowment and investments income, or camps
  • $68.79 million in corporate sponsorship, advertising, and licensing
  • $137.01 million in donor contributions
  • $1.67 million in competition guarantees
  • $40.75 million in conference/NCAA distributions, media rights, and postseason football compensation
  • $60.91 million in ticket sales

Texas athletics received no money from institutional or government support nor from student fees.

According to Knight-Newhouse data, the UT athletics department had $201,108,000 in athletics related debt in 2024, a number down from the almost $210 million in 2023.

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Here’s how the SEC stacks up in football revenue and expenses and total athletic department revenue and expenses. Data for Vanderbilt is not available due to its status as a private institution.

Five SEC programs operated at a loss in FY ’24: South Caroline, Mississippi State, Ole Miss, Missouri, and Alabama. Al others operated at a surplus, with Georgia boasting $47,514,971 in surplus funds.

SchoolFootball RevenueFootball ExpensesAD RevenueAD Expenses
Alabama$140,262,704$113,835,360$234,825,632$262,789,471
Arkansas$72,419,879$57,117,596$170,608,757$167,327,513
Auburn$121,178,682$60,851,540$194,360,814$191,558,771
Florida$100,796,971$46,031,605$200,094,587$179,243,138
Georgia$133,529,629$68,931,272$241,843,473$194,328,502
Kentucky$53,778,438$45,254,353$201,681,605$196,853,363
LSU$107,950,137$55,478,319$220,281,207$218,545,665
Ole Miss$75,260,701$57,122,596$149,384,601$157,019,279
Mississippi State$43,770,000~$35,600,000~$127,200,000~$134,200,000~
Missouri$56,307,996$52,836,720$168,000,978$183,167,871
Oklahoma$131,666,240$60,534,764$208,829,776$206,189,277
South Carolina$78,496,729$47,559,965$183,458,097$183,652,272
Tennessee$148,952,809$75,905,015$234,058,790$231,812,046
Texas$204,731,959$65,770,599$331,905,866$325,025,506
Texas A&M$118,450,098$90,757,514$266,361,985$243,670,625

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