Texas, Learfield add several NIL leadership positions in effort to maximize student-athlete opportunities
The Texas Longhorns athletic department and Learfield’s Longhorn Sports properties added three new dedicated NIL leadership team members to its staff on Monday as part of efforts to enhance NIL and a student-athlete influencer brand partner program, per a press release.
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Per release, the newly created positions of Director of NIL Business Development, Associate of Business Development, and NIL/Influencer Marketing Partnership Manager will complement the efforts of its existing team, which includes two Learfield Studios Supervising Producers, an Editor and a Social Content Producer.
“I have said many times that a united Texas is a reckoning,” UT athletics director Chris Del Conte said. “This joint effort with our partners at Learfield’s Longhorn Sports Properties, paired with our LEVERAGE NIL education program, is another step to guarantee that our department is a leader in the NIL space.”
What’s being described as an “NIL Business Unit” will report to Longhorn Sports Properties vice president Lucas Motta. Outlets such as the new Longhorn Network, social media, and other digital platforms will where some of the forthcoming content is disseminated.
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“Texas is one of the premier brands in college athletics, and they continue to lead and invest in NIL programs providing meaningful brand partner opportunities for their student-athletes,” said Solly Fulp, Executive Vice President of NIL Growth & Development at Learfield. “We’re excited to continue to help them grow real NIL which connect Longhorn student-athletes with brand partners through authentic content and storytelling campaigns.”
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