Texas QB Arch Manning nabs NIL extension, memorabilia deal with Panini America

Arch Manning is about to have a lot more football cards. The Longhorns signal-caller signed a multi-year NIL deal with Panini America, from his first NIL partnership.
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Panini America launched Manning’s collection on its website Wednesday, which includes a host of new items autographed, including photos starting at $699.99, with the jerseys and helmets both start at $999.99.
“Launching my memorabilia collection with Panini America allows me to share a deeper connection with fans,” Manning said in a statement. “Panini has a long history of working with athletes all over the world for autographed memorabilia and I’m excited to be a part of that group.”
He’s not the only Longhorn in the Panini family. Panini America signed a multi-year NIL deals with Quinn Ewers and Tre Johnson. The company also has a longstanding partnership with the UT-focused NIL collective, Texas One Fund, as its official trading card partner.
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Manning partnered with Panini America for a trading card deal in July 2023, and his first card auctioned for nearly $103,000. He’s also added partnerships with Red Bull and Uber this offseason and signed his first fashion deal with Vuori earlier this month.
Manning’s On3 NIL Valuation ranks as the top in college football. At $6.6 million, he also sits at No. 1 in the On3 NIL 100.
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