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Why Texas Was Always Realignment's Great Prize

by:Paul Wadlington•about 9 hours

Syndication: Austin American-Statesman — Texas Longhorns mascot Hook 'em poses with the Southeastern Conference logo in front of Littlefield Fountain during the SEC Celebration at the University of Texas at Austin on Sunday, June 30, 2024. Mandatory Credit: Aaron E. Martinez/American-Statesman / USA TODAY NETWORK

There are a lot of reasons on the field and with respect to history and prestige to want Texas - and hey, never underestimate cool helmets, Bevo, the POM squad in chaps - but the sport is driven by eyeballs on television sets.

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