BLVD Has Arrived as NIL Comes to USC

ErikTMcKinney

On3 image — The Los Angeles Memorial Coliseum (Photo by John McGillen via USC Athletics)

USC is set to make noise on the field this coming Saturday, but the Trojans made some noise off it Sunday evening with the official launch of the BLVD website and membership program. BLVD, a subsidiary of Stay Doubted, will operate as an agency and media company, exclusively serving USC student-athletes with the development of NIL opportunities.

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Garry Paskwietz (1966-2019)

Garry Paskwietz was a pioneer in bringing team-specific sports coverage to the internet. He founded WeAreSC in 1998 and was an Emmy winner for his work with Fox Sports West. Always generous with his time, knowledge, and compassion, he touched the lives of countless USC and high school football fans.