BLVD Inks Deal with Fletcher Jones Automotive Group
BLVD has hit the gas quickly after officially opening for business this past Sunday. Today, USCโs NIL group officially announced a partnership with Fletcher Jones Automotive Group. The deal will give USC student-athletes exclusive access to Fletcher Jonesโ vehicles.
The first two USC student-athletes in the program are wide receiver Jordan Addison and defensive end Tuli Tuipulotu. Each of them were able to pick out a new Mercedes-Benz S500s to use while at USC.
According to the statement announcing the deal, more USC student-athletes will be announced as partners in the future. This is also part of a larger deal between the two entities.
โBLVD will develop new content series and hold exclusive events and experiences for both BLVD members and the Fletcher Jones family of customers,โ according to the release.
BLVD Has Arrived at USC
It took USC longer than just about every other school to truly start operating in the NIL space. But with the official launch of BLVD on Sunday, USC is making noise in a hurry.
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Things actually got started a bit earlier than that, when Addison launched his partnership with United Airlines.
On Monday, the first episode of โRun it Backโ appeared on YouTube. In that, quarterback Caleb Williams showed his off-the-field personality while playing video games with Sydnee Goodman.
Tuesday, BLVD released video of its first Big Man Luncheon, where USC offensive and defensive linemen met and connected with former Trojan big men. USC student-athletes are compensated through BLVD for participating in all BLVD events.
USC and head coach Lincoln Riley have urged the Trojan family to throw their united support behind BLVD in order to provide the most comprehensive NIL possibilities for the USC student-athletes.
โWe want to take advantage of all the great opportunities that we have here,โ Riley said early this week on the Trojans Live radio show. โAnd the best thing we could ever do is try to get this under one roofโฆWe want our guys to be able to capitalize. we want our guys to be able to do well in the NIL space. But we also want to protect our universityโs reputation. We also want to do things with compliance. We want to arm and educate our guys and give them the resources like representation and accounting and taxes and all the things that we know are part of that. And thatโs what BLVD does. It really kind of puts all the other pieces together so that these guys can do well, but also avoid some of the pitfalls that we know come with it.โ
