BLVD Premiers 'Run it Back' with Caleb Williams
BLVD made its long-awaited debut on Sunday evening as USC’s NIL program is officially up and running. This week promises to be completely full of BLVD running out content featuring USC’s student-athletes. And it only makes sense that things would kick off with star quarterback Caleb Williams.
Williams joins Sydnee Goodman on the first episode of ‘Run it Back,’ which allows USC athletes to play video games with Goodman, a gaming content creator.
This kind of content allows USC fans to get to know the players under the helmets and behind the jerseys of their favorite Trojan teams. It also allows Williams to monetize his NIL with BLVD in a way that will bring more attention to what Stay Doubted calls USC’s “Collective+” NIL model.
Other shows to come this fall include “Fit Check,” which will show off the fashions of USC student-athletes. “The Vibe” will let you listen to and learn about the musical tastes of the USC standouts. And “Let’s Taco Bout It” allows USC student-athletes to hit all the best Los Angeles taco joints with their friends and teammates.
BLVD’s content will allow USC fans a look at the lives and personalities of the Trojan student-athletes and allow those athletes to increase their own brand awareness and maximize earning potential via NIL.
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Williams’ NIL Valuation
Williams was one of the most well-known college football players in the country last year. He was the No. 1 overall prospect in the 2021 On3 Rankings. Then he took over as the starting quarterback at Oklahoma partway through the season. the move to USC will only raise his profile.
Currently, he ranks No. 6 overall in the NIL 100 with an NIL valuation of $2.4 million.
Since making the move from Oklahoma to USC, Williams has signed NIL deals with Beats by Dre, Faculty, Fanatics, Hawkins Way Capital and Futuremood.
He’ll take his first snap for the Trojans this Saturday as USC hosts Rice at 3 pm in the Los Angeles Memorial Coliseum.
