House of Victory is a Founding Member of The Collective Association
Just three months after its official launch, the USC-focused NIL collective House of Victory has established itself as one of the major national players in that space. House of Victory took another step in that direction on Wednesday. It was one of seven NIL entities to launch The Collective Association, according to On3’s Pete Nakos.
This comes on the heels of the Tennessee-focused Spyre Sports Group announcing plans last month to form a trade association. This group will be nicknamed TCA.
The list of the seven founding collectives:
Classic City Collective (University of Georgia)
Spyre Sports Group (University of Tennessee)
The Grove Collective (University of Mississippi)
The Battle’s End (Florida State University)
House of Victory (University of Southern California)
Champions Circle (University of Michigan)
Happy Valley United (Penn State University)
The Focus of TCA
“The new trade association will advocate for student-athletes, share best practices, and act as a unified voice to shape the development of the NIL market and beyond,” TCA said in a statement.
There has been a push from the NCAA for congress to step in and enact federal NIL legislation. The hope here is that these groups (and other that will gain membership), which are much more in tune with the NIL space, can grab the attention and ear of NCAA president Charlie Baker. There is clearly concern with the early “Wild West” approach of some NIL collectives. This group will look to provide a consistent set of rules that collectives will follow in the true spirit of NIL.
The Collective Association said it will look to implement an agent registry and lobby for uniformity across state laws.
“TCA will openly share the many good works of how its collectives and athletes are helping to create positive impact in the communities they serve across the country,” TCA said. “TCA will also work towards a sustainable model and look for points of commonality between all of the major stakeholders due to the roles collectives play.”
One of the major points of emphasis for TCA is “assisting in the development of a revenue-sharing model for college athletes that does not require athletes to become university employees.”
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House of Victory
On3’s Pete Nakos is the leading voice in NIL coverage. Here is his take on House of Victory. It illustrates how impactful the group has been in a short amount of time:
“Roughly three months since its launch, the USC-focused collective has quickly moved up the NIL ladder. The collective has more than 50 athlete contracts across seven sports, with the intention to hit 100 deals by the end of 2023. Alumni-led and board-operated, the collective also has a sponsorship agreement with Playfly Sports. The deal with USC’s multimedia rights holder makes it an institutional sponsor. It also opened the opportunity for sponsoring opportunities. Led by USC’s former Director of Player Personnel Spencer Harris, the organization has proven to be one of the most innovative in generating revenue dollars.”
House of Victory has already put on multiple events featuring past and present USC greats. Most recently, the QBU event featured a who’s who of USC quarterbacks. Up next is the Big Man Luncheon this Friday. It will feature Anthony Muñoz, Ryan Kalil, Shaun Cody. A number of USC’s current offensive and defensive linemen will also attend.
Football is always going to be a major focus, but House of Victory also supports USC student-athletes in other spots. Linebacker Raesjon Davis and rush end Romello Height are the two most recent football players signed by the collective. But women’s soccer players Aaliyah Farmer and Zoe Burns have also been added to the House of Victory roster recently.
