Updated Top-5 NIL Valuations in USC's 2024 class
The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals. It rather signifies an athlete’s value at a certain moment in time.
The NIL valuation is comprised of a number of dynamic data points that focus on two primary factors – an athlete’s social media presence and their level of athletic performance.
A base valuation is generated from the number of followers on each social media platform an athlete has (Instagram, Twitter, and TikTok). Each platform is weighted differently based on the number of marketing dollars that brands and advertisers typically spend on each.
Here are the top-5 On3 NIL valuations among the 17 commitments in the USC Trojans 2024 class.
1. WR Xavier Jordan – NIL Valuation $144K
The No. 1 NIL value in USC’s 2024 class. Jordan has several large factors to his advantage that allow him to be a potential major benefactor of NIL opportunities. One of the biggest reasons is Jordan plays a position, WR, that is often times one of the more popular positions for fans to cheer on. The skill players, especially ones with the ball in their hands get lots of love. It’s a flashy position. Him being ranked as a top-100 prospect at a premier position gives him major NIL upside. Jordan also benefits from being in Los Angeles and at a high level football program that gets plenty of buzz year in and year out. Being a top prospect from a popular program does favors on social media. Jordan has just shy of 9K social media followers, giving him more value. Jordan is now ranked just outside the top-100 high School NIL valuations at No. 104.
2. CB Marcelles Williams – NIL Valuation $133K
Williams is one the top ranked players in the country while playing for one of the best programs in the country in St. John Bosco. There are lots of eyes on Williams during the season and his social presence continues to grow. He is ranked as the No. 88 overall prospect in the class, which will continue to give him a boost in the NIL department. Since committing, he has seen his value increase, which is not surprising. His senior season will likely see him rise again when he is on the field, likely having a stellar season before arriving at USC.
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3. EDGE Kameryn Fountain – NIL Valuation $132K
Fountain has done nothing but continue to rise in the actual prospect rankings as well as the NIL rankings. He saw a 8% increase in the month of August with rise into the top-100 rankings in the 2024 class and some social media growth. Fountain has a chance to have a big senior season and playing in Georgia, he will have lots of eyes on him.
4. WR Ryan Pellum – NIL Valuation $124K
Pellum’s NIL valuation has stayed pretty constant since the time he committed, but if his performance to start his season tells us anything, he will be picking up some followers. He started the season with a few multi-touchdown performances and his hype among the USC faithful will continue pick up. If he has the senior season he is capable of having, we might see a rise in the rankings which would help his raise his NIL presence once again. I have a feeling Pellum will be one of the most popular commits for the Trojans come signing day.
5. TE Walter Matthews – NIL Valuation $112K
Matthews made his debut in this top five list as a USC commit last month. He was previously just on the outside of this top-5. Matthews does not have a huge social media presence, but that will change when he gets to Los Angeles. He will likely have a lot of hype around him as a potential early contributor at 6-foot-7, 245 pounds.
