What's Ahead with USC Name, Image & Likeness

“We are thrilled to formally announce the launch of The TOMMY Group and couldn’t be prouder of what this means for today’s young athlete, ” Johnson said in a statement. “This is a historic moment in college sports, and wasn’t something we had access to when [Alex] Holmes and I were coming up in the game. We’re excited to be at the forefront of this movement. We have an incredible opportunity at hand to tap into each of our professional expertises and personal networks to open up the world of personal branding, commercial deals and beyond to these kids in a major way. We’re not only setting the standard for NIL deals, we’re helping to strategically shape their futures.”