What say you? Much ado about nothing or another brick in the road to Idiocracy? Critics calling it 'tone deaf', 'the death of the human experience', 'wildly narcissistic', and that Apple is saying the quiet part out loud - 'AI will do everything better than you.' Apple usually nails their ads but while I'm not as bleak as others (I think the gist was to show how much stuff they could fit into an iPad - not that it is replacing everything), the 1984'ish set and brutalist hydraulic pump don't help. Neither do bulging emoji eyes....