Skip to main content

About On3

On3 Media is a leading sports media and technology company delivering trusted coverage and connectivity across youth, high school, college sports, and NIL.

Our business is built around three core divisions, each serving a distinct role in the sports ecosystem:

  • National Sports Media leadership anchored by On3 (college, NIL, transfer portal) and Rivals (recruiting, high school).
  • Fan Sites Network, the most extensive network of team-specific sites, insiders, and message board communities, serving the most passionate fans.
  • Recruits, our athlete-driven platform, provides recruiting and NIL solutions for players, coaches, and brands.

Together, these divisions—powered by media platforms, proprietary data, and strategic partnerships—connect fans, athletes, schools, and brands. We help athletes make smarter decisions, enable schools and brands to optimize resources and opportunities, and deliver impactful content and insight to sports communities nationwide.

Founded in August 2021 and headquartered in Nashville, On3 Media has a fast-growing team of nearly 200 passionate professionals across 35 states, all working to shape the future of sports media.

On3 HQ
2970 Foster Creighton Drive
Nashville, TN 37204

Measurables

Fan Sites
100+
Social Media Followers
10M+
Monthly Unique Visitors
10.1M+
Employees/Teams
150+

Origin

2000
  • Made recruiting media mainstream
  • First network of Fan Sites
  • Acquired by Yahoo!
    2008
2010
  • Data-driven ratings and rankings
  • Evolution of the player database
  • Dual revenue model (ads + subscriptions)
  • Acquired by CBS Sports
    2016
2021
  • Launched August 2021
  • Building the premier College Sports Media and Data Company
2025
  • On3 Media re-acquires Rivals, the leader in recruiting and high school sports.
Founder of On3

Shannon Terry

On3 Founder and CEO
  • 25 years of successfully building digital media properties and large, endemic audiences
  • Co-founded Rivals in 2000
  • Founded 247Sports in 2010
  • Founded Comicbook.com 2013, No.1 brand in geek media