“Vice President for Strategic Communications Lawrence Lokman to depart Penn State”

BobPSU92

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Oct 12, 2021
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See the link below. From the article:

”UNIVERSITY PARK, Pa. — Lawrence Lokman, vice president for Strategic Communications, has announced he will depart Penn State at the end of October following eight years leading the University’s central marketing and public relations division.

With extensive media relations, brand positioning, issues management, agency and cause communications experience, Lokman has made a mark leading large-scale reputation-building, public affairs and cause marketing campaigns throughout his 30-year career. Before coming to Penn State in 2014, Lokman was associate vice chancellor in charge of communications at UCLA for eight years.

At Penn State, Lokman oversees the Office of Strategic Communications, an award-winning communications unit that encompasses branding and marketing, issues management and internal communications, proactive and social media, campus and community events, and licensing for the University. In his eight years at Penn State, Lokman has led a series of initiatives to transform the University’s communications function and to promote Penn State as a top-tier university by strengthening its brand and protecting the University’s reputation.”


And,

”Lokman has chosen to step down as he looks forward to his next venture that includes a possible return to the West Coast, where he is from and where his family resides.”

And,

”During his time at the University, Lokman has focused on elevating Penn State’s state and national reputation through the introduction of the University’s first dedicated proactive media relations team and integrated marketing and public relations storytelling campaigns. These efforts have raised visibility and support for the University’s work to drive economic development and quality of life and prepare students for success in communities across the state and beyond.”


I obviously don’t know if this is Neeli’s doing, but it seems that there have been a lot of personnel changes since her arrival. Lokman’s leaving may simply be his own decision given his family situation.
 

PSU12046

Well-known member
Oct 18, 2021
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Could be. Still, the article says he strengthened Penn State’s BRAND. o_O and protected the university’s reputation. o_O
Exactly!!

What the heck does this even mean?

”During his time at the University, Lokman has focused on elevating Penn State’s state and national reputation through the introduction of the University’s first dedicated proactive media relations team and integrated marketing and public relations storytelling campaigns. These efforts have raised visibility and support for the University’s work to drive economic development and quality of life and prepare students for success in communities across the state and beyond.”

I scored about 10 points on my "corporateze" bingo card with that.
 

nittanymoops

Well-known member
Oct 31, 2021
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One of the bigger mistakes of the 2011 era. How that kind of incompetence stuck around for 10 years is mindblowing.

Mind is blanking a bit, but wasn't he tied to Lanny Davis and his crew post-11/2011?
 

Zenophile

Well-known member
Oct 7, 2021
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One of the bigger mistakes of the 2011 era. How that kind of incompetence stuck around for 10 years is mindblowing.

Mind is blanking a bit, but wasn't he tied to Lanny Davis and his crew post-11/2011?
Possibly. I seem to recall that he came with Barbour.
 

91Joe95

Well-known member
Oct 6, 2021
2,843
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I could say something about Sandy's era of being our "golden age', but I don't want to be showered with rude comments and remarks....

Wednesday Morning Dog GIF by Sealed With A GIF
 
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UncleRoyBiggins

Well-known member
Oct 12, 2021
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Exactly!!

What the heck does this even mean?

”During his time at the University, Lokman has focused on elevating Penn State’s state and national reputation through the introduction of the University’s first dedicated proactive media relations team and integrated marketing and public relations storytelling campaigns. These efforts have raised visibility and support for the University’s work to drive economic development and quality of life and prepare students for success in communities across the state and beyond.”

I scored about 10 points on my "corporateze" bingo card with that.
alphabet soup. That's what it is.
 
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L.A.Lion

Member
Oct 28, 2021
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Could be. Still, the article says he strengthened Penn State’s BRAND. o_O and protected the university’s reputation. o_O
Hahaha! After the indelible shitstain forever smeared across the Penn State name by the BOT in 2011-2012, anything not involving ritual beheadings and cannibalism of locals abducted from Port Matilda carried out on Old Main lawn would have been an improvement on Penn State's brand and reputation. Strategic communications had nowhere to go but up when he was hired in 2014.
 
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Midnighter

Well-known member
Oct 7, 2021
9,627
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Exactly!!

What the heck does this even mean?

”During his time at the University, Lokman has focused on elevating Penn State’s state and national reputation through the introduction of the University’s first dedicated proactive media relations team and integrated marketing and public relations storytelling campaigns. These efforts have raised visibility and support for the University’s work to drive economic development and quality of life and prepare students for success in communities across the state and beyond.”

I scored about 10 points on my "corporateze" bingo card with that.

Reminds me of this excellent scene from Silicon Valley....

 

nittanymoops

Well-known member
Oct 31, 2021
405
673
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Lokman came on board a few months AFTER Barbour, FWIW.
I defer to you, sir, but I swear he was there earlier than 2014 but after TSHTF. I thought he was there as a consultant and then got the high-falutin' title.
 
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