One day, our fans will understand that under the current rules, NIL's can't be funded by the school regardless of whether that's TV revenue, surplus revenue, or whatever the source may be. The Bulldog Initiative can ONLY be funded by fans, boosters, corporate entities, etc. Sadly, under Cohen, there was not a good relationship between the AD and the BI. Cohen hated NIL, so he did nothing to get the big boosters on board - he was more interested in BC contributions.
Fortunately, that focus has shifted under Selmon. The "new" mindset appears to be that TV revenue, ticket sales, concessions, etc will fund the BC and athletic department so our boosters can primarily focus on BI and NIL. That's the way it HAS to be.