Anybody like North Face Sportswear/Equipment?

Backyard Archer

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Go Gamecocks

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When you do a search for certain things you get.....

 

Cockgun

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Back in the 70's when both were relatively new, the word was North Face for technical equipment, sleeping bags and tents, and Patagonia for technical clothing. Those lines have been blurred since then. Eddie Bauer now for me. And they have really great down and technical equipment as well. So does Barbour for city scapes. I like Orvis stuff too, and they stand behind it.
 
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Prestonyte

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Back in the 70's when both were relatively new, the word was North Face for technical equipment, sleeping bags and tents, and Patagonia for technical clothing. Those lines have been blurred since then. Eddie Bauer now for me. And they have really great down and technical equipment as well. So does Barbour for city scapes. I like Orvis stuff too, and they stand behind it.
So, are these options more worthy of your financial support?
 

ToddFlanders

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I used North Face and Patagonia clothing to summit a handful of mountains, including Kilimanjaro. I’d recommend either for anyone looking to do some serious trekking.

And no, it doesn’t bother me that a gay person also uses it.
 

Harvard Gamecock

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As long as you keep pretending they're the same.
Look, I don't really care who buys what, and who decides that they're not going to buy a certain product based on endorsements by individuals/organizations.
What I find amusing, is that those who whined about "cancel culture" by snowflakes, are now employing the same methodology to products that are endorsed by individuals they don't agree with, and refuse to admit to themselves that are engaging in the same practice.
I've said my piece, so with that, I shall now retire from the thread.
 

Lurker123

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Look, I don't really care who buys what, and who decides that they're not going to buy a certain product based on endorsements by individuals/organizations.
What I find amusing, is that those who whined about "cancel culture" by snowflakes, are now employing the same methodology to products that are endorsed by individuals they don't agree with, and refuse to admit to themselves that are engaging in the same practice.
I've said my piece, so with that, I shall now retire from the thread.

It's not the same methodology at all. I find it hard to believe that anyone legitimately confuses the two.

But you're probably right to retire, as with most things ideologically driven, there would be no progress made after any sort of back and forth.
 

18IsTheMan

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What would reaction from the media be if they had a marketing campaign specifically targeting straight people, to the exclusion of others?
 

ToddFlanders

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What would reaction from the media be if they had a marketing campaign specifically targeting straight people, to the exclusion of others?

Like the Coors Light "Twins" ad from the 90's? Or really any beer ad from the 90's?



I think people would be fine with it.
 

18IsTheMan

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Like the Coors Light "Twins" ad from the 90's? Or really any beer ad from the 90's?



I think people would be fine with it.

lol, I didn’t ask about what happened 30 years ago. I asked about today.

Now, being serious, what do you actually think would happen if one of these companies came out of an ad campaign TODAY specifically targeting and celebrating straight people, explicitly for being straight people, to the exclusion of other identities?
 
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ToddFlanders

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Now try 2023.

that you had to dig back 30 years is quite telling.

now, being serious, what do you actually think would happen if one of these companies came out of that ad campaign TODAY specifically targeting and celebrating straight people, explicitly for being straight people, to the exclusion of other identities?

Not really telling at all - it literally popped in my head when hearing the question because advertising as always been geared toward straight people. Even now, if the word "Christian" is used in an advertising campaign, it's geared toward straight people, at the specific exclusion of gay people. As in, they don't want gay people to buy it.

But this NorthFace thing isn't saying they don't want other people to buy it, they're just advertising to a specific market (because gay people have money to spend too - usually more than their straight contemporaries). The funny thing is if you never watched BET or Telemundo (but just basic network tv/cable growing up), you'd probably think all advertising was just to white people as well. But those stations had specific advertisements geared toward the people that watched those stations as well (for the exact same products being shilled on ABC).

Companies like to make money, so they advertise to as many types of people as they think will buy their products. But, I will say companies have greatly misstepped this year as they never expected that openly hating gay people would be en vogue again with certain portions of society.
 

Prestonyte

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Companies, products, people, etc. can do whatever they want, just don't expect me to approve it, support it, condone it, or finance it!
 

Cockgun

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So, are these options more worthy of your financial support?
Yes, I said Eddie Bauer, Barbour and Orvis. Those are my primary outerwear options that I support by purchasing them. Over the last two years, they have all been supported very vigorously too. Thanks.
 

Uscg1984

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Sure, sure, keep telling yourself that.
I think there is a distinct difference. Boycotting, or, more precisely, attempted boycotting, has been around probably forever. I certainly remember talk of boycotts when I was a kid 40 years ago. In the rare instance where boycotting works, the company sees the results in their bottom line. The new phenomenon of cancel culture doesn't seem concerned with effecting the sales of companies. That process is too slow. It's more about a relatively small group of people trying to shout the loudest on social media and demonstrate the most outrage to intimidate the companies. Certainly, both sides of the political aisle can employ these tactics, but the companies are clearly more scared of one side than the other by something like a 9:1 margin.
 

Go Gamecocks

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Now, being serious, what do you actually think would happen if one of these companies came out of an ad campaign TODAY specifically targeting and celebrating straight people, explicitly for being straight people, to the exclusion of other identities?
Well that's not that easy to do. It could always be said one of them was still in the closet.

 

Gamecock Jacque

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It's more about a relatively small group of people trying to shout the loudest on social media and demonstrate the most outrage to intimidate the companies.
No. Cancel Culture actively tries to get people fired. This is a case of people deciding to purchase a different brand of beer. It's not organized, people are making their own decisions.
 

Psycock

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Yes a big difference. Add North Face to the boycott list, joining Budweiser products, Target. I wouldn`t take my kids to Disney if they were still at that age either. I would also wait until we hear how woke The Little Mermaid is when it comes out this weekend before you take your kids to see it if I were you.
 
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KingWard

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Sure, sure, keep telling yourself that.
I think there is a distinction. People have a right to patronize certain businesses or buy certain products, or to leave them alone - and their reasons don't matter.

Cancel culture involves a discrete and willful effort to have someone fired or to put someone out of business - to close them down or boot them out using whatever means necessary.

In the case of Target, I'm not seeing where anyone is advocating that people shouldn't patronize any company that sells products at Target in order to undermine Target's ability to operate.
 
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Debo77

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its about knowing your customer base....and seeing how like only 1% of people are trans I doubt North Face has that many trans customers...this is political