Don't get me wrong, I kinda like Ted Lasso, but I don't get all the hype around it winning all the Emmys it did and all. It's a fairly good show, but Apple has shows that are much better - The Morning Show, Home Before Dark, Truth Be Told, For All Mankind, The Mosquito Coast.. just to name a few. The problem Apple has is that they don't have nearly as much content as Netflix, Prime, or Disney, but the content they do have is all superior to a lot of stuff on Netflix. For every 10 shows on Netflix, the number of good shows is about 1, but for Apple the number of good shows is at much higher.
Apple for me is a yearly cost of $50 which isn't much and they have shows I really like. Not a big cost. It's on my list along with Netflix as uncancellable. If they get ESPN, it will likely raise the cost significantly unless there is a different login which there most certainly would not be.