Beer at The Beav
- Thread starter rudedude
- Start date
Finally. I barely get a buzz during my 8 hours of tailgating. 
Last edited:
Axemann Blue Stripe & Stable 12 We Are should be the beers of choice due to the theme, however they probably already have a contract in place.
I want a Starbucks in the stadium.
Ro, you need to check this one out and, if I may so suggest, hand out some sort of award.Finally. I barely get a buzz during my 8 hours if tailgating.
@psuro
With the Nebraska vs Northwestern opener this Saturday from Dublin made me recall our game from Croke Park there against UCF where you could get Irish whisky at the stadium. Fans could also carry backpacks with them back then. It’s a different world over there.
I’m all for Irish whiskey at the stadium. We usually have it at our shot clock.
I’m not a whiskey drinker by any means, but I can drink Redbreast like water.
I think it's a safe bet that this won't be a choice.
About time. Not doing so is leaving millions on the table.
I second this notion. I fell asleep during 2 games last season and No it was not because of alcohol.
Something doesn’t seem right to me.
The Beaver Stadium bathrooms are 1960’s vintage and long due for replacement and re-plumbing, but the PSU Brain Trust is going to defer those necessary expenditures in advance of allowing beer sales?
The Beaver Stadium bathrooms are 1960’s vintage and long due for replacement and re-plumbing, but the PSU Brain Trust is going to defer those necessary expenditures in advance of allowing beer sales?
Different people will have many different feelings regarding beer sales in the stadium - but from a purely financial standpoint, your expectations may be way off. Unless Penn State's experience proves to be drastically different than all of her Big Ten brethren (several of whom, including OSU, already sell beer in their stadium) there are not "millions of dollars" of net revenue being left on the table.
Based on what other similar programs have done, one might reasonably expect a net revenue - after splitting with vendors - in the range of $1 million total per year, less the price of any cannibalization (fans buying beer instead of soda/water etc,) and any ancillary costs that might arise (like having to have a different "breed" of vendor - "RAMP" training, etc?)
What could possibly go wrong?
Dambly Beverage: $0 costs, $25 for a 4-oz. beer (2 oz. beer head, 2 oz. beer)
If you serve it, they will come.
This will amplify the assholery by 1000%.
Franklin tweets going forward:
“We need 107k drunken a$$holes in Beaver Stadium on Saturday!”
SO, which one of the BOT members have a stake in beer companies?
I agree... I am hoping they would use some of the beer sales to pay for upgrades but we all know how PSU loves to spend money where it's not needed....Something doesn’t seem right to me.
The Beaver Stadium bathrooms are 1960’s vintage and long due for replacement and re-plumbing, but the PSU Brain Trust is going to defer those necessary expenditures in advance of allowing beer sales?
Let me fix that for you.
“We need 107k drunker a$$holes in Beaver Stadium on Saturday!”
Beer sales were a s&$*show at the Beav Stadium concert I attended. Massive lines and long waits. Hopefully they learned from that. Not sure if the new VP/Asst AD of Beer Sales started yet!
As soon as the approval of beer sales goes through, I’m applying to to rent out these out at home games as the “safe way”
to get your two beers to your seat!
to get your two beers to your seat!
I enjoy a beer, bourbon, or irish whisky with the best of them, but when I enter Beaver Stadium or other sporting event, I am there to watch the game -- period. If Kraft wants to sell alcohol at the Beav or BJC, then charge accordingly, i.e. $15 for a beer, $25 for a glass of wine, $50 for a mixed drink.
These aholes were fully on point before paying $10 a beer anyway. Pregaming it might actually be curtailed a little.
Why stop at beer. They should put slot machines in as well for when the games get boring and people are drunk enough to dump more money into the PSU coffers.
+1. And if they really want some revenue they should include flower and edibles well maybe just edibles since it’s a no smoke zone.
A new concept, $40 into a slot machine for one pull and it prints out a random parking pass! Park in Altoona or next to the stadium, it’s a chance!!
My estimates were based on some older local reporting here for University of Texas. They were pulling in nearly $2M per season in alcohol revenue with a slightly smaller stadium.
I've also seen studies that alcohol related behavioral problems decreased after college stadiums started selling alcohol.
Yeah, you have to be careful.
Most of the "reports" one sees (and I have seen plenty of them myself) report the Gross Sales... but when you dig deeper there is usually a very significant "vendor cut" (ie, the University out-sources the service). Those vendor cuts, when you can find the actual details, are often 50% or so of the gross. You also rarely see any ancillary costs included (and never see "cannibalization" costs - which always exist, but are pretty much impossible to specifically quantify).
The two largest Big Ten venues (to the best of my knowledge) that sell beer are OSU (who has been doing it for a while) and Iowa (which just started). Both of them are at around $1 Million net (per season) - without considering cannibalization costs (which are "who knows"?)
Net result? Some increase in revenue, almost certainly, but not anywhere near the figures that it appears some folks might have in mind.
FWIW: I have not seen any data on UT, either gross or net, so I wouldn't be able to intelligently comment on that specific one, but if it were a couple million gross that would certainly not surprise me.
Get unlimited access today.