If true, then I am okay with it. I can't imagine 8 hours of pre-gaming before a night game and then drinking more when you are in the stadium to put people over the edge from a happy drunk to a complete and utter arsewipe(I know many don't need alcohol for that tough).My estimates were based on some older local reporting here for University of Texas. They were pulling in nearly $2M per season in alcohol revenue with a slightly smaller stadium.
I've also seen studies that alcohol related behavioral problems decreased after college stadiums started selling alcohol.
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