I think that, like the NFL, the colleges are not Darwinian in the sense that only the fittest should survive. Nobody's trying to put anyone else out of business.Cleveland Browns and Baltimore Ravens owner Art Modell claimed that the NFL Owners were "32 republicans who vote socialist”
By being socialists in their business dealings and sharing basically all profits the NFL ensures every franchise makes money. CFB needs some intelligent cooperation/socialism and sharing so they can negotiate with the talent and TV, set rules and navigate legislation.