I like it as well. Essentially he is letting his team know that anything less than the tourney is unacceptable. And I bet they make the tourney next year, probably as a 4 or 5 seed. It's a good motivational tactic to set the expectation level high for his team. After losing as many lottery picks as they did, it'd be easy for him to go easy on them, but he's letting them know that he still expects them to compete at a high level, even though they are basically going through this thing for the first time.