Can you imagine signing a contract that binds you for 20 years with no reasonable out?? What a bunch of morons!! Hey, they should run for Congress!! lol
Well, to be kind of fair, I don't think anyone predicted revenue blowing up like it has for the SEC and Big 10. In 2013, the SEC payout was $20 million/school ($289 million divvied up among the 14 schools. For the 2022 season, that jumped to a staggering $50 million/school.
In 2014, the ACC payout was $20.8 million/school, so about the same as the SEC.
Since 2013 or so the SEC and Big 10 have just blown away the field in total revenue, and that's an understatement.
In 2014, the Pac 12 led the way in total revenue with $334 million, followed by the Big 10 at $328 million, SEC at $314 million and ACC with $291 million. There was only a $40 million spread from 1st to 4th, so pretty tightly clustered.
Here's how the most recent numbers look:
1. Big Ten: $768.9 million
2. SEC: $728.9 million
3. Pac-12: $533.8 million
4. ACC: $496.7 million
5. Big 12: $409.2 million
Big 10 and SEC are still neck-and-neck. But look at that spread. From 1st to 3rd is now a difference of a whopping $235 million.
Basically, a decade ago, everyone was more or less playing on something of an even field. The GOR at that time probably seemed a safe bet. The ACC knew they had some ground to make up, but they were only $20 million behind the SEC, so it wasn't a staggering deficit.