Still, Nico‘s current endorsement deal with Spyre was set to pay him more than 2 million for the upcoming season, according to a person familiar with the agreement. That should have been enough to keep him near the top among current college quarterbacks, according to data from Opendorse, market Intel, which analyze $500 million of verified NIL deals. Blake Lawrence, the CEO of Opendorse said Nico is not the only player to try to get a raise by playing hardball. Our college partners are having agents threatened portal more than ever, he said. And almost every case if it’s a high caliber player, the school has given into the demands of the agent. What unique about Nico situation is thar Tennessee didn’t blink.WSJ 4/14/25.