I think it's awesome. Makes me want to root for them. They were screwed over so badly with the Death Penalty.
Another interesting bit (total side thread, I know) was that the Chiefs owner was a soccer player for SMU in the 80s. I keep hearing that football participation is down, and soccer is going to eventually take over. I see no evidence of this. From my perspective, football seems to have never been better, same with basketball. It appears that soccer and baseball have stagnated, and are the choices for middle class America who can pay to play. It's like people truly admire the folks to can play football and basketball (the cheapest sports, but also the most athletic).