Let's say this was at the end of the 2017 season and we were going into 2018... knowing we were that close to a National Championship, how could you not do what you had to in trying to keep a core piece of the team?
Sure, the women's sports lose money, but we had just ended the greatest Division I basketball winning streak known to man and were a game away from the school's first national championship in any sport. I'm not sure I would trade a legitimate shot at a national championship so the men's team can be on the bubble.
ETA: When I think about it, I value wins and championships over financial benefit to the school. For example, if I knew $300,000 would be enough to buy a roster that could win the women's soccer national championship, but would, at best, get us a left guard in football, then give me the soccer championship.