Here is our situation as I see it.
1. Cohen was ill prepared for the NIL revolution to college sports. He wasn’t proactive and slow to react. He was probably the worst type of AD we could possibly have had at the infancy of NIL.
2. We never had a well organized network for under the table fund raising. Schools like Alabama have been organized under the table forever but couldn’t fully utilize their network due to fear of NCAA sanctions. That fear is no longer there and they and other schools hit the ground running. We’re much further behind now than we were pre NIL.
3. while we do get the SEC money, it can’t be spent directly on NIL. Our NIL budget across all sports is in the 3 million range. That’s minuscule compared the the Bama’s, Georgia’s, and Texas’s of the world. A large percentage of that 3 mil is spent basically on scholarships. There’s no such thing as a walk-on any more. NIL is reimbursing what used to be walk-ons for tuition and cost of attending. With recruits demanding visit fees and up front cash payments to sign, we just can’t afford to even recruit a large percentage of players we once could. How many total student athletes do we have, 200-300? How many walk-ons are now being provided “ Scholarships “ through NIL. Divide 3 mil by 200 athletes.
4. Our athletic dept is rich due to the SEC money compared to most schools but our private fund raising is poor. We’re much close to UAB in private funds than we are to Alabama yet we are having to compete with the SEC elite.
5. Our roster has been decimated due to the coaching turnover. Good coach or bad coach we’re going to have to stick with Libby awhile to let him build a foundation to build off of. We ain’t hiring Nick Saban or anyone who could walk through the door and have a big immediate impact.
6. G5 schools are still pretty much playing by the old recruiting rules. NIL hasn’t impacted them like it has the Power 5 schools. They can still build an experienced team over time through recruiting where we’re having to buy a new team every year. They are still building a team and putting an experienced team on the field. We are hiring mercenaries and we can’t afford the cream of the crop. I think your going to see a lot of experienced G5 schools beating the Power 5 have nots.
It’s not sustainable , at least not for us. We’re not alone, there are probably 30-40 athletic departments in the same boat we are in. Every power five school not among the elite are facing the same thing. We are further separated from the G5 schools financially but at the same time we’re becoming further separated from the elite. We’re in a no man’s land, we’re in a league where we have to compete with Bama, Georgia,and Texas and it’s obvious we can’t afford to do it. We can’t recruit and develop players like the G5 schools anymore because players in this league are a one year deal not four years. That’s why your going to see more G5 schools beating the also rans of the Power 5. I wish I knew the answer.