Understand this, the &tate logo is part of a push to get us branded nationally as “State”. It’s unique, recognizable, and a heck of a lot easier to say than “Mississippi State.” Since the consistent use of &tate began (under Cohen by the way), SEC reporters have already consistently been referring to us as “State” and it’s starting to spread nationally.
Whether you like &tate, Banner M, Ribbon M (Croom’s logo), MSJ, Walking Bully, or Flying M; the faster you come to grips with &tate as our primary athletics logo the faster we’ll develop a consistent, National brand (something we’ve been lacking for too 17’ing long).