Id love to see the Sunday Ticket financials from the last twenty years because its seemed like Direct has never figured out what to do with it. I was a customer for years back in the day, and some years itd be $300, sometimes it was $99, and other years itd be free.
I can remember calling and begging for some sort of discount at times, and unless you were a new customer, they absolutely refused. I couldnt figure out how it somehow made more sense to them for one in twenty existing customers to shell out $300 as opposed to having 8-10 pay $99, but oh well
I dont know whos taking over, but I feel like anybody will do a better job with it than ATT/Direct