Ohio State's Ryan Day: Buckeyes need a collective $13M in NIL money for roster stability

[Nitt1300]

We now have an idea of how much NIL money a major college football program’s players can collectively earn.

Ohio State coach Ryan Day said Thursday morning that he thinks it takes $13 million in endorsement deals to keep his roster intact. Day’s remarks at a school business event were reported by Cleveland.com and he said that a top quarterback can request $2 million in NIL deals.

From Cleveland.com:

Day said the Buckeyes have been gathering information by talking to recruits and their families and getting a sense of what other schools might be discussing with NIL deals. He said he believes right now top-shelf quarterbacks require $2 million in NIL money. Major offensive tackles and edge rushers he said are about $1 million.

If you can’t match that, other teams might have a chance to pluck key players from your roster. Day told the assembled potential NIL donors that every player on the team could go in the transfer portal when this season ends, and then field calls from other schools who might be offering NIL deals. Players may feel they have to take that money to help their families.

Day’s comments make it very reasonable to think that Ohio State quarterback and 2021 Heisman finalist C.J. Stroud is easily making over $1 million in endorsement deals ahead of the 2022 season. Rose Bowl star wide receiver Jaxon Smith-Njigba is also likely making $1 million or more in what could be his final college season.

MORE: Ohio State's Ryan Day: Buckeyes need a collective $13M in NIL money for roster stability (yahoo.com)

 

[Nitt1300]

If you want to help them out, they will welcome your check.

 

[Bkmtnittany1]

College football is over. Sad

 

[BobPSU92]

I’m sure day is spending a lot more time speaking to deans and professors at Tosu to make sure that the school has the academic offerings needed to attract and retain top football recruits.

 

[LionsAndBears]

It's all coming undone. So many kids, who otherwise wouldn't have an opportunity to get a free education are going to lose out. The majority will suffer in the NIL Era, while the few will reap the rewards. Kinda like in the real world.

 

[Nitt1300]

College football is over. Sad

it has been, we just didn't notice at the time

 

[Bkmtnittany1]

I’m sure day is spending a lot more time speaking to deans and professors at Tosu to make sure that the school has the academic offerings needed to attract and retain top football recruits.

Day is making sure there are new on line courses to offer recruits. When none of your players actually attend a class, this is a real challenge

 

[PSUJam]

We now have an idea of how much NIL money a major college football program’s players can collectively earn.

Ohio State coach Ryan Day said Thursday morning that he thinks it takes $13 million in endorsement deals to keep his roster intact. Day’s remarks at a school business event were reported by Cleveland.com and he said that a top quarterback can request $2 million in NIL deals.

From Cleveland.com:







Day’s comments make it very reasonable to think that Ohio State quarterback and 2021 Heisman finalist C.J. Stroud is easily making over $1 million in endorsement deals ahead of the 2022 season. Rose Bowl star wide receiver Jaxon Smith-Njigba is also likely making $1 million or more in what could be his final college season.

MORE: Ohio State's Ryan Day: Buckeyes need a collective $13M in NIL money for roster stability (yahoo.com)

How much does Julian Fleming cost? Asking for half of the posters on the old board.

 

[BobPSU92]

Please take this opportunity to remember that emmert’s got this.

 

[Bkmtnittany1]

Please take this opportunity to remember that emmert’s got this.

Day laughs at curriculum requirements!

 

[PSU12046]

How much does Julian Fleming cost? Asking for half of the posters on the old board.

"Funny" thing is that my daughter's best friend was dating Julian in High School when they both were going to PSU (he was football and she was track). He got a better offer from O$U. So he left for the money and she went to MSU.

 

[ODShowtime]

Day is making sure there are new on line courses to offer recruits. When none of your players actually attend a class, this is a real challenge

Why even enforce academic rules now? The players can just pay off their professors since they now make more money.

Gene Gene made a machine
And Jojo made it go.
Art Art blew a fart and blew the whole damm thing apart.

 

[psu31trap]

College football is now an open semi pro league for the NFL. I know, I know it’s sort of been that way for a while. But now, with the NIL Loophole, it is a win at all cost game.

 

[WillyMO]

it has been, we just didn't notice at the time

I forgot about the spring game this year. I forgot about signing day. I have no idea who we've signed this year. It's sad because I followed this stuff daily in the past.

 

[PSUJam]

"Funny" thing is that my daughter's best friend was dating Julian in High School when they both were going to PSU (he was football and she was track). He got a better offer from O$U. So he left for the money and she went to MSU.

So they pulled her offer when he left for tOSU?

 

[step.eng69]

Day is making sure there are new on line courses to offer recruits. When none of your players actually attend a class, this is a real challenge

NOT A PROBLEM

 

[91Joe95]

Facilities.

 

[WVilleLion]

Will be more than $13M that is needed.

 

[GoPennState97]

Will be more than $13M that is needed.

maybe he meant that he needs $13 million more than he already has

 

[PSUJam]

 

[Midnighter]

Getting these numbers out there is a smart move and it gives the coaches an excuse when they don’t land top players (and then don’t win). This will come full circle when Day says sometime after a loss - ‘If we had another $2mm we could have had a better QB.’

 

[BobPSU92]

From the article:

”The revenues are expected to increase again over the next two years, the final years of the league’s media rights deal. That is also a time when the league will add new members BYU, Cincinnati, Houston and UCF, likely all next summer, with powerhouse programs Oklahoma and Texas departing for the Southeastern Conference no later than July 1, 2025.”

And here we thought the big xii was dead. Well, maybe they will be after the current media deal expires. What kind of media deal will they be able to negotiate without ut and ou?

Anyway, the big xii commissioner laughs at NIL.

 

[Moogy]

No one cared when grown men making multi-millions were trying to persuade 8th graders to come to their school ... to play football.

But now that some money is being given to the players (over the table, rather than under it, as had been done in the past) ... EVERYONE PANIC!!!!

 

[Midnighter]

No one cared when grown men making multi-millions were trying to persuade 8th graders to come to their school ... to play football.

But now that some money is being given to the players (over the table, rather than under it, as had been done in the past) ... EVERYONE PANIC!!!!

 

[GrimReaper]

From the article:

”The revenues are expected to increase again over the next two years, the final years of the league’s media rights deal. That is also a time when the league will add new members BYU, Cincinnati, Houston and UCF, likely all next summer, with powerhouse programs Oklahoma and Texas departing for the Southeastern Conference no later than July 1, 2025.”

And here we thought the big xii was dead. Well, maybe they will be after the current media deal expires. What kind of media deal will they be able to negotiate without ut and ou?

Anyway, the big xii commissioner laughs at NIL.

So the Big 12 distributes $426mm but it's top-line revenue is $388mm and no one covering the story asks for an explanation?

Bob Bowlsby laughs at journalists, comforted in the knowledge that he's finally found someone in the world stupider than him.

 

[IANit]

We now have an idea of how much NIL money a major college football program’s players can collectively earn.

Ohio State coach Ryan Day said Thursday morning that he thinks it takes $13 million in endorsement deals to keep his roster intact. Day’s remarks at a school business event were reported by Cleveland.com and he said that a top quarterback can request $2 million in NIL deals.

From Cleveland.com:







Day’s comments make it very reasonable to think that Ohio State quarterback and 2021 Heisman finalist C.J. Stroud is easily making over $1 million in endorsement deals ahead of the 2022 season. Rose Bowl star wide receiver Jaxon Smith-Njigba is also likely making $1 million or more in what could be his final college season.

MORE: Ohio State's Ryan Day: Buckeyes need a collective $13M in NIL money for roster stability (yahoo.com)

Can't speak for Stroud, as Ohio State isn't known for its QB production in the NFL. But what would Smith-Njigba make in the NFL this year?

 

[IANit]

So the Big 12 distributes $426mm but it's top-line revenue is $388mm and no one covering the story asks for an explanation?

Bob Bowlsby laughs at journalists, comforted in the knowledge that he's finally found someone in the world stupider than him.

No mystery there, just a confusingly-written article. The $388 mm was 2018-2019 revenue. It was $345 mm in 2020-2021, with the $426 mm being this past year's revenue. So revenues took a hit due to Covid, but they were about 10 percent higher than pre-pandemic levels this past year with a fuller slate of games being played.

 

[Nitt1300]

No one cared when grown men making multi-millions were trying to persuade 8th graders to come to their school ... to play football.

But now that some money is being given to the players (over the table, rather than under it, as had been done in the past) ... EVERYONE PANIC!!!!

no need for panic, we got exactly what we asked for- NFL Lite

 

[blion72]

College football is now an open semi pro league for the NFL. I know, I know it’s sort of been that way for a while. But now, with the NIL Loophole, it is a win at all cost game.

I really don't think what Day is talking about is NIL, as that is about the individual. NIL is what an individual player can get for their NIL value in the market. NIL by definition means that a few players' name, image and likeness would have value - i.e. to a car dealer, insurance agency, or whatever place the can capitalize on this. This means that one player might have an NIL value of $1M (per year?) and another has an an NIL value of $0. NIL is pure market. On the other hand, what I think Day is going for is a "payroll" for ALL players. I saw him on Channel 10 in CBus when I was visiting my brother, and he was concerned about "equity" among players. NIL is not about equity and guarantees nothing to most players. In order to have NIL value, the market has to know WHO you are and WHAT makes you famous. What Day wants is a payroll, so pay for play. That is fine, but he should not characterize this as NIL. Right now using "NIL $$" to fund pay for play OR to induce a player to attend a school is an NCAA violation. IF the NCAA decided to sanction a school, then they could do that, and it would in no way be stopping a player from getting their NIL market value. So it is not really an NIL loophole, but the fact that the NCAA has at the moment decided not to sanction any school. Until their is enforcement, then people will break the rules. I do not think a sanctioned school would be able to fight it as they signed the contract to be a member of the NCAA and be regulated, and no state law would give them safe harbor. I think the NCAA has not moved to sanction a school yet for a variety of reasons, one being proving the school actually violated the rules in some way, and possibly the other being their Presidents governing committee. The NCAA does not need a federal law giving them anti-trust exemption to act if they want to.

I see four things possibly changing things. First, the NCAA is now looking at technology to provided investigation automation (picked this up from one of our vendors), the Presidents/ADs are realizing this could turn into a Title 9 problem if the teams remain as normal part of the school, this could lead to schools having to cut low revenue sports and finally any solution that forces actual university funds to be used would bankrupt many of the schools. The situation is not sustainable for the universities.

 

[GrimReaper]

I really don't think what Day is talking about is NIL, as that is about the individual. NIL is what an individual player can get for their NIL value in the market. NIL by definition means that a few players' name, image and likeness would have value - i.e. to a car dealer, insurance agency, or whatever place the can capitalize on this. This means that one player might have an NIL value of $1M (per year?) and another has an an NIL value of $0. NIL is pure market. On the other hand, what I think Day is going for is a "payroll" for ALL players. I saw him on Channel 10 in CBus when I was visiting my brother, and he was concerned about "equity" among players. NIL is not about equity and guarantees nothing to most players. In order to have NIL value, the market has to know WHO you are and WHAT makes you famous. What Day wants is a payroll, so pay for play. That is fine, but he should not characterize this as NIL. Right now using "NIL $$" to fund pay for play OR to induce a player to attend a school is an NCAA violation. IF the NCAA decided to sanction a school, then they could do that, and it would in no way be stopping a player from getting their NIL market value. So it is not really an NIL loophole, but the fact that the NCAA has at the moment decided not to sanction any school. Until their is enforcement, then people will break the rules. I do not think a sanctioned school would be able to fight it as they signed the contract to be a member of the NCAA and be regulated, and no state law would give them safe harbor. I think the NCAA has not moved to sanction a school yet for a variety of reasons, one being proving the school actually violated the rules in some way, and possibly the other being their Presidents governing committee. The NCAA does not need a federal law giving them anti-trust exemption to act if they want to.

I see four things possibly changing things. First, the NCAA is now looking at technology to provided investigation automation (picked this up from one of our vendors), the Presidents/ADs are realizing this could turn into a Title 9 problem if the teams remain as normal part of the school, this could lead to schools having to cut low revenue sports and finally any solution that forces actual university funds to be used would bankrupt many of the schools. The situation is not sustainable for the universities.

No, NIL is exactly what he's talking about. Presently, it's the only way to get money to players (outside of the cost of attendance and "academic" stipends).

 

[JakkL]

Couldn't a team sell their sport's hats, shirts etc. with a micro picture of the entire team (hologram tag?) and use that money to pay each player an equal amount?

 

[GrimReaper]

Couldn't a team sell their sport's hats, shirts etc. with a micro picture of the entire team (hologram tag?) and use that money to pay each player an equal amount?

If by "a team" you mean the school, no. Could a school license something along the lines you suggest to an outside party? Yes. Not quite a simple as falling off a log, but doable without moving heaven and earth.......unless the school is PSU.

 

[EricStratton-RushChairman]

Ryan Day just doesn't sound very bright to me. This quote cracks me up...

"If the speed limit's 45 miles per hour, and you drive 45 miles per hour, a lot of people are going to pass you by," Day said. "If you go too fast, you're going to get pulled over."

He reminds me of Flounder...

 

[MacNit]

It's all coming undone. So many kids, who otherwise wouldn't have an opportunity to get a free education are going to lose out. The majority will suffer in the NIL Era, while the few will reap the rewards. Kinda like in the real world.

But you need dozens of players to make a team - not just a handful. Train wreck ahead…

 

[Midnighter]

Ryan Day just doesn't sound very bright to me. This quote cracks me up...

"If the speed limit's 45 miles per hour, and you drive 45 miles per hour, a lot of people are going to pass you by," Day said. "If you go too fast, you're going to get pulled over."

He reminds me of Flounder...

OSU is (or was) basically on autopilot. Day is just lucky enough to have been at the right place at the right time when Meyer boofed things. NIL will make him actually have to work/recruit. We know OSU, like Bama, can spring their free tattoo shops/car dealerships into action for a recruit, which worked well when everything was under the table, but can they do what A&M, Tennessee, Texas, and USC can do in front of everyone? Not likely.

 

[GrimReaper]

Ryan Day just doesn't sound very bright to me. This quote cracks me up...

"If the speed limit's 45 miles per hour, and you drive 45 miles per hour, a lot of people are going to pass you by," Day said. "If you go too fast, you're going to get pulled over."

He reminds me of Flounder...

He's a football coach and probably doesn't have a National Geographic subscription.

 

[laKavosiey-st lion]

I think what he said makes perfect sense. What’s everyone’s opinion on State’s MPH?

 

[Moogy]

Ryan Day just doesn't sound very bright to me. This quote cracks me up...

"If the speed limit's 45 miles per hour, and you drive 45 miles per hour, a lot of people are going to pass you by," Day said. "If you go too fast, you're going to get pulled over."

He reminds me of Flounder...

Translation: "Break the law, but not by enough to get noticed, because society tends to look the other way with regard to a certain level/amount of law-breaking." That's a great way to admit that you give impermissible benefits, but ... you know ... you just don't go crazy with it, so no biggie. It's necessary, in fact.

 

[PSUJam]

 

[PSUJam]