Ohio State's Ryan Day: Buckeyes need a collective $13M in NIL money for roster stability

blion72

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Oct 30, 2021
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It's kind of hard to argue that point. The market sets the numbers needed to compete, PSU doesn't get to establish it themselves. The bigger question is whether or not PSU will attempt to compete with the schools that set the market, or not.
the difficult thing is that PSU needs outsiders to do this. I am not sure what that really takes. for example what does the org doing Tex AM look like?
 
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GrimReaper

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We will rue the day that Sandy was pushed out the door.

View attachment 201195
Yes, there is a certain resemblance

 

Midnighter

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the difficult thing is that PSU needs outsiders to do this. I am not sure what that really takes. for example what does the org doing Tex AM look like?

This is a really good question. Most sites tracking NIL collectives have a lot of information about nearly all of them (who the main members are, what kinds of NIL opportunities they provide, etc.). Want to see A&M's (they only have just the one)?

Texas A&MThe FundTexas A&M’s collective hasn’t been publicly announced, but it was confirmed by AD Ross Bjork in an interview with Business of College Sports founder Kristi Dosh that there is an LLC formed by boosters helping student athletes with NIL. More info provided by The Athletic.

By comparison, here are Penn State's (they have three):

Pennsylvania State UniversityHappy Valley TalentJoint effort by the Chamber of Business and Industry of Centre County (CBICC) and The Happy Valley Adventure Bureau (HVAB).One-stop website for Penn State student athletes to connect with businesses, and vice versa. The business-athlete private portion of the website allows for easy creation of profiles, searching, sorting, communicating, posting of availability, and posting confirmed events. The public portion of the platform allows fans to create accounts, view confirmed events, and receive notifications when an event with their favorite student athlete or alumni athlete is posted.
Pennsylvania State UniversityNittany CommonwealthMichael KrentzmanNittany Commonwealth plans to leverage an experienced marketing team to create ongoing opportunities for student athletes with local, regional and national corporate partners. The organization also plans to offer mentorship and professional development opportunities.
Pennsylvania State UniversitySuccess with HonorIra Lubert, Anthony Misitano, Bob Poole, Rick Sokolov and Mark Toniatti with SANILSuccess With Honor offers Penn State student athletes opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, product reviews, commercials, NFTs, and many more.
 

blion72

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Oct 30, 2021
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This is a really good question. Most sites tracking NIL collectives have a lot of information about nearly all of them (who the main members are, what kinds of NIL opportunities they provide, etc.). Want to see A&M's (they only have just the one)?

Texas A&MThe FundTexas A&M’s collective hasn’t been publicly announced, but it was confirmed by AD Ross Bjork in an interview with Business of College Sports founder Kristi Dosh that there is an LLC formed by boosters helping student athletes with NIL. More info provided by The Athletic.

By comparison, here are Penn State's (they have three):

Pennsylvania State UniversityHappy Valley TalentJoint effort by the Chamber of Business and Industry of Centre County (CBICC) and The Happy Valley Adventure Bureau (HVAB).One-stop website for Penn State student athletes to connect with businesses, and vice versa. The business-athlete private portion of the website allows for easy creation of profiles, searching, sorting, communicating, posting of availability, and posting confirmed events. The public portion of the platform allows fans to create accounts, view confirmed events, and receive notifications when an event with their favorite student athlete or alumni athlete is posted.
Pennsylvania State UniversityNittany CommonwealthMichael KrentzmanNittany Commonwealth plans to leverage an experienced marketing team to create ongoing opportunities for student athletes with local, regional and national corporate partners. The organization also plans to offer mentorship and professional development opportunities.
Pennsylvania State UniversitySuccess with HonorIra Lubert, Anthony Misitano, Bob Poole, Rick Sokolov and Mark Toniatti with SANILSuccess With Honor offers Penn State student athletes opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, product reviews, commercials, NFTs, and many more.
thanks and very interesting comparisons. Looks like the HVT one is more of a multi-sided market to bring athletes and NIL opportunities together....kind of a eHarmony thing. The Nittany Commonwealth and SWH look closer to the TAMU model, where they are going to act as agents for the players. That means you provide some professional support, which is great, but that is some real work also. You are running a real business now. This kind of companies usually survive on agent % fees, unless they use more of a pyramid approach - I am assuming that all the services are not donated.

The other really interesting issue is HS recruits vs players on the roster. I can see clearly how the roster players would engage and make deals. That NIL as I understand it. How these guy would engage with HS recruits is not clear, since they cannot interact with anyone at Penn State, are they cutting NIL deals for a HS player who may never come to Penn State? Furthermore, are they cutting deals with HS players that PSU is not interested in recruiting, and may not have room for?
 
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